News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Pop-up shipping container activations at sporting events are becomingly increasingly popular. Our latest client to join the trend is eToro, with scheduled activations over the upcoming weeks at sponsored football clubs to promote the world's leading social investment network to fans.
Wednesday, 12 October 2022
The shipping container cafe's exterior had a clean, contemporary appearance with minimal graphics to reflect the brand. Along with an overhead graphic advertising free coffee, the cafe's exterior created intrigue with subtle references to Notion.
Tuesday, 11 October 2022
Our Ranger self-drive exhibition unit has been touring with UNBOXED: Creativity in the UK as part of their commissioned project StoryTrails, a magical AR and VR immersive experience of the hidden histories that have shaped the UK towns and cities.
Wednesday, 5 October 2022
Jinro Soju UK is the latest drinks brand to join our container bar's growing clientele with other clients, including White Claw, Everleaf, Peroni, C4 Energy Drinks, Two Keys, Famous Grouse, Wines of Germany, Hennessy and Chandon.
Wednesday, 5 October 2022
Our Momentum roadshow trailer is currently touring the UK and Europe with Peroni Nastro Azzurro 0.0% as part of their ongoing partnership with Aston Martin Aramco Cognizant Formula One™ Team, bringing racing fans a multi-sensory experience called 'Il Pitstop'.
Tuesday, 13 September 2022
Partnering with the event was Adrian Flux Insurance Services. As part of their partnership, the insurance broker utilised our Statement Plus shipping container conversion for their brand application.
Wednesday, 7 September 2022
Like previous years, as part of their sponsorship, Ray-Ban hosted a backstage activation with our Studio shipping container conversion to hand out sunglasses to celebrities and VIPs.
Monday, 5 September 2022
The festival activation fully embodied the brand, while providing the perfect backdrop for Instagram-worthy pictures. Complete with rails of clothing, mirrors, seating and a changing room, everything needed for customers to shop in a relaxing atmosphere.
Monday, 5 September 2022
Three of our Expandable Vista mobile showrooms are currently on a ten-week roadshow tour of the UK with Samsung, promoting their latest products, Samsung Galaxy Z Flip4 and Samsung Galaxy Fold4.
Wednesday, 24 August 2022
At the festival was The Events Structure, with three client shipping container conversion activations with Sperry and White Claw Seltzer Water.
Tuesday, 23 August 2022

