News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Small footprint, big impact. Boutique, the 10ft shipping container, is redefining brand activations with van-friendly transport, fast setup, and premium design—already turning heads at Covent Garden and the Cheltenham Festival.
Friday, 27 March 2026
Outdoor construction exhibitions are highly competitive, making visibility, branding, and durability essential for success; in this insight article, Founder and CEO Justin Isles explains how shipping container exhibition stands help construction and plant machinery brands create stronger exhibition environments, improve brand visibility, and drive better business results through smarter structure design.
Monday, 2 March 2026
Delivering a successful automotive event is no easy task — crowded spaces, multiple brands, and complex logistics make it a challenge. We spoke with Michael Touhey, our project manager, to share expert tips on making your event branding bold, visible, and impactful.
Friday, 23 January 2026
Looking for fresh inspiration? These are the experiential ideas that stopped crowds, sparked conversations, and set the bar for 2025. If your agency wants to level up its activations, start here.
Tuesday, 2 December 2025
When automotive innovator Omoda Jaecoo set out to create an immersive roadshow, they needed more than a standard display stand. They wanted exhibition units that could travel anywhere, set up quickly, and deliver premium impact at every stop—from bustling city centres to headline events like CarFest.
For this campaign, the solution was clear: the Expandable Horizon, one of our most versatile and high-spec exhibition units.
For this campaign, the solution was clear: the Expandable Horizon, one of our most versatile and high-spec exhibition units.
Friday, 26 September 2025
In today’s competitive events landscape, the right exhibition unit can turn a simple activation into a memorable brand experience. At The Events Structure, we design exhibition units that are sleek, fully brandable, and built to deliver impact—whatever the event type or season.
One of our latest activations, the Expandable Panoramic, has been turning heads in London and Manchester, proving that premium exhibition units can combine style, comfort, and flexibility in one mobile solution.
One of our latest activations, the Expandable Panoramic, has been turning heads in London and Manchester, proving that premium exhibition units can combine style, comfort, and flexibility in one mobile solution.
Friday, 19 September 2025
How do you turn one product into three unique brand experiences? Estrella did just that—reimagining the Impact Plus container to create a tailored solution for each of its festival sites: Gala, Hijacked and Between the Bridges. Read on to see how smart design met standout delivery across the UK.
Tuesday, 22 July 2025
Not sure which event container fits your brief?
With so many similar options, choosing the right structure isn’t always straightforward. That’s why we’ve created a quick guide to help agencies match their campaign to the right customized container—fast.
With so many similar options, choosing the right structure isn’t always straightforward. That’s why we’ve created a quick guide to help agencies match their campaign to the right customized container—fast.
Tuesday, 1 July 2025
Pop-up stages. Elevated VIP lounges. Broadcast booths with a view. If you’re planning an event this season, chances are you’re under pressure to deliver something bold — and that’s exactly what Vision was built for.
Friday, 23 May 2025
MyFitnessPal popped up in Kings Cross, London, with The Weight Modern: Museum of Dismal Diets on 16th January 2025, a date thought to be when most people give up their New Year's resolutions.
Tuesday, 15 April 2025

