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Recruitment roadshows are becoming increasingly popular, gaining momentum as the go-to recruitment tactic for attracting the best UK talent. By taking the recruitment process on the road, recruiters can meet candidates face-to-face, streamline the interview process and attract talent further afield.

As part of their recruitment drive, Redbull hired our Showcase customised container to tour supermarkets around the UK and invite "ordinary" people with no racing background to go on their Formula One simulator and see if race car driving is for them.

Earlier this year, our Apollo roadshow truck medical unit parked up at Worthing Hospital in West Sussex and started its one-year stationary journey as a pop-up health clinic allowing hospital medics to perform cardiac assessments on patients.

The Union advertising agency, on behalf of the Scottish Government, took our Gallery Plus customised container to the high streets of Scotland to inform local communities about the importance of filling in their census.

Following a pandemic-induced hiatus, the Parklife festival returned on 11th-12th September 2021 for another year with a stellar line-up. The Events Structure returned too with two customised container activations for legendary sportswear brand JD Sports.

Taking part at Taste of London was mixer brand Two Keys, who using our Impact Container Bar, provided the event with the "summer terrace you've all been waiting for".

Following a pandemic-induced hiatus, the Goodwood Festival of Speed returned 8th-11th July 2021 for another year. The Events Structure returned too with two new brand customised container activations.

The Manchester International Festival (MIF) 2021 provides a platform for artists from around the world to showcase their innovative and forward-thinking work. The Events Structure was called in by our client Fisher AV to make the Selfridges X MIF stage with one of our Gallery customised containers.

On Saturday, 26th June, The Events Structure headed to Edinburgh for the British and Irish Lions v Japan tour opener. Just as remarkable as the match itself was our Impact Container Bar hired by The Famous Grouse.

Most brand activations utilise social media in some shape or form, but as people spend more time on social media, we have seen a visible increase in clients and prospects enquiring about hiring an event shipping container conversion for experiential marketing activities to complement and accelerate their online efforts.