A standout event space that allows you to take your campaign directly to your audience, mobile showrooms have been attracting brands for a long time, but in recent years, there has been an increase in demand.
Huawei Enterprise Roadshow
In 2022, Huawei took its Enterprise Roadshow 2022: Digital and Green European roadshow on tour with our Pursuit Plus mobile showroom. From March-October, Huawei visited seven countries, including Belgium, Luxembourg, France, Italy, Germany, Portugal and Spain, meeting customers and partners.
The branded showroom allowed Huawei to showcase and demonstrate its latest green technology and connect with businesses in-person outside tradeshows. Free from distractions that would naturally occur in exhibition-type events, guests could experience the latest innovations first-hand and determine how the applications would benefit their organisation.
National Digital Exploration Centre
Similarly, the National Digital Exploration Centre used our Pursuit mobile showroom to showcase its latest digital innovations in cybersecurity in Thales. The event targeted key figures in the area, giving one-to-one insights into the NDEC.
Mobile showrooms leave a lasting impression
Mobile showrooms are a way for brands to showcase their products or services while creating a completely branded and immersive experience free from distractions and noise. Seeing, touching and experiencing a brand in such a way leaves a lasting impression and stronger customer relations.
Another advantage of mobile showrooms is that you can go directly to your target market. Whether on a busy high street with high footfall or outside a partner's business, you have complete control over the branded experience and can change locations quickly and efficiently.
Mobile showrooms come in various models and price points, accommodating most budgets. Depending on availability, a short turnaround time can be obtained.
For more information on creating a branded experience with a mobile showroom or our roadshow trucks, shipping container conversions for events and promotional vehicles, please contact The Events Structure team on (0161) 821 1010.