Vuse, a trusted market leader in the vaping industry, has recently unravelled a new look, making the brand easier to spot in-store and online. The packaging incorporates multi-dimensional shapes to give each flavour and device a unique design.
To celebrate the new design, Vuse partnered with Unlock Your City, a platform celebrating cutting-edge creators across the UK. As part of the partnership, four up-and-coming artists designed the graphic wrap for four Explorer exhibition trailers.
Since earlier this year, the four creatively branded exhibition trailers have been making their mark at festivals and events around the UK. Working alongside advertising agency Wunderman Thompson, the trailers promote the new branding while providing a sales outlet for Vuse e-cigarettes.
The benefits of creative vinyl wrap for event marketing
By partnering with Unlock Your City and allowing four cutting-edge creators to design the vinyl wrap of their Explorer exhibition trailer sales outlets, Vuse strengthened their brand and cemented their position as market leader in the vaping industry.
The exhibition trailers spark intrigue, demand attention, increase awareness of promotions at events and on the road, and provide a photograph opportunity for visitors to share on social media, furthering the brand's reach.
Here are three reasons why you should get creative with your event marketing vinyl wrap:
1. Ensures you stand out from the competition
Creative vinyl wrap at events helps your brand stand out amongst the crowds and other sales outlets, generating a lot of interest, visitors and, in return, sales.
2. Cements your brand or promotion
As creative vinyl wrap stands out, your brand and promotions will be remembered and cemented in the minds of your visitors, often resulting in repeat custom.
3. Expands the reach of your campaign
Creative vinyl wrap ensures your event marketing in "Instagram-worthy", giving visitors a reason to photograph and share your promotions. Further, vinyl wrapped exhibition units, promo vehicles, and customised containers give you a presence far beyond the events, as the graphics will be visible while in-transit before and after.
For more information on hiring an exhibition trailer or other temporary structure for an event with full custom vinyl wrap, please contact The Events Structure team on (0161) 821 1010.