The past few years have been tough on the events industry. After recovering from a worldwide pandemic which halted the industry, we are now in the midst of a financial crisis as inflation continues to impact costs across the events industry supply chain.
Despite these obstacles, the events industry is stronger than ever, with 2022 seeing an increase in in-person events. The Meeting & Group Business magazine predicts the in-person events market will have its "strongest year ever" in 2023.
Here are five trends to expect in the coming year:
1. Race for space
In-person events are not just back, they're thriving - however, at a greater volume than anticipated. This demand for event space means that there is higher competition.
In 2023, early planning to source the right space, venue or/and structure for your events will be crucial. Secure your event structure today.
2. The digitalisation of events
During the pandemic, events became virtual. As a result, the digitisation of events has taken over, making in-person 2023 events very different from pre-pandemic events.
In 2023, in-person events will incorporate more digital touchpoints allowing for heightened audience engagement and more valuable insights into attendee behaviour and interests before, during and after the event.
3. Experience-first events
After years of lockdown during the pandemic, there is an appetite from attendees for real and memorable experiences.
Event organisers will need to focus on creating the best possible experiences for their attendees in 2023, which, in return, will offer more tangible ROI and lead generation opportunities.
4. Event sustainability
ESG (Environmental, Social and Governance) policies establish a company's commitment to issues such as sustainability, which will become an important aspect of event design in 2023.
2023 will see a year where being environmentally conscious is no longer a 'nice-to-have' but a necessity. Event marketers will focus on measuring and reporting on the impact of their sustainability efforts, including their energy consumption and distance travelled by delegates.
5. Content-rich events
Allowing non-attendees to peer into your event is a sure-fire way to grow the event. Content-rich events involve participation from attendees while encouraging them to share their experiences online with their peers, furthering the event's reach.
In 2023, events will incorporate more gamification, experiential activities, and social media integration.
The event landscape is evolving faster than ever as the gap between in-person and digital experiences continues to blur. 2023 is the time to capitalise on the upcoming event trends.
Let us help you achieve your 2023 goals. For more information on our roadshow trucks, shipping container conversions for events, promotional vehicles or mobile showrooms, please contact The Events Structure team on (0161) 821 1010.