News
Read the latest event industry news, events advice and developments on The Events Structure blog.
With more than 18.8% of the UK population belonging to the Generation Z age group (12-27 years old) and 22% Millennials (27-44 years old), brands must understand how to connect with this demographic and effectively build trust.
Monday, 8 July 2024
Our range of shipping container conversion products are popular rentals for construction and quarrying exhibitions and events. The corrugated construction of the exhibition unit sits beautifully alongside the construction equipment and emerging manufacturing technologies.
Monday, 1 July 2024
Two Impact Premium shipping container conversion upper deck terraces provided "the best view to watch the race" while the lower containers housed official Brompton merchandise and a presentation area to demonstrate how to unfold and fold a Brompton.
Monday, 24 June 2024
Roadshow marketing is an effective way to promote products and services, allowing brands like Canon to go directly to the audience. The Canon roadshow tour featuring the Vanquish exhibition display trailer allowed attendees to experience Canon's latest applications and trial the printout devices, seeing the quality firsthand.
Thursday, 20 June 2024
Eight gaming stations with private TV screens, PlayStations and headsets were set up in our Statement shipping container that was vinyl graphic-wrapped with Shin Megami Tensei V: Vengeance gaming advertisement.
Wednesday, 19 June 2024
At the Trafalgar Square UEFA Champions Festival was Topps Match Attax with our Gallery Plus shipping container conversion, hosting four days of games, competitions, photo opportunities and guest appearances from football stars such as Javi Mascherano.
Wednesday, 12 June 2024
Poundland has rolled out its new exclusive homeware range via parent Pepco to all 800-plus UK and Ireland stores. To mark the occasion, the variety discounter recruited TV presenter Anthea Turner to showcase the range to passersby in Manchester's St Ann's Square and challenge them to where the products were sold.
Tuesday, 11 June 2024
A campaign conducted by Dare Productions, McArthurGlen Cheshire Oaks Designer Outlet invited shoppers to rediscover the JOY of dressing up by hosting free events and activities in their latest campaign, from our Gallery Plus shipping container conversion.
Tuesday, 21 May 2024
At Cutty Sark was the 2024 TSC London Marathon official footwear and apparel partner, New Balance and SportShoes.com, with our Statement Premium shipping container cluster.
Tuesday, 23 April 2024
Transforming our exhibition trailer into a Mobile Medical Unit, Medtronic provides first-class training on the latest cutting-edge technologies shaping the future of healthcare, introducing the surgical assistance robot Hugo RAS.
Tuesday, 23 April 2024

