News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Roadshow marketing is an effective way to promote products and services, allowing brands like Canon to go directly to the audience. The Canon roadshow tour featuring the Vanquish exhibition display trailer allowed attendees to experience Canon's latest applications and trial the printout devices, seeing the quality firsthand.
Thursday, 20 June 2024
Eight gaming stations with private TV screens, PlayStations and headsets were set up in our Statement shipping container that was vinyl graphic-wrapped with Shin Megami Tensei V: Vengeance gaming advertisement.
Wednesday, 19 June 2024
At the Trafalgar Square UEFA Champions Festival was Topps Match Attax with our Gallery Plus shipping container conversion, hosting four days of games, competitions, photo opportunities and guest appearances from football stars such as Javi Mascherano.
Wednesday, 12 June 2024
Poundland has rolled out its new exclusive homeware range via parent Pepco to all 800-plus UK and Ireland stores. To mark the occasion, the variety discounter recruited TV presenter Anthea Turner to showcase the range to passersby in Manchester's St Ann's Square and challenge them to where the products were sold.
Tuesday, 11 June 2024
A campaign conducted by Dare Productions, McArthurGlen Cheshire Oaks Designer Outlet invited shoppers to rediscover the JOY of dressing up by hosting free events and activities in their latest campaign, from our Gallery Plus shipping container conversion.
Tuesday, 21 May 2024
At Cutty Sark was the 2024 TSC London Marathon official footwear and apparel partner, New Balance and SportShoes.com, with our Statement Premium shipping container cluster.
Tuesday, 23 April 2024
Transforming our exhibition trailer into a Mobile Medical Unit, Medtronic provides first-class training on the latest cutting-edge technologies shaping the future of healthcare, introducing the surgical assistance robot Hugo RAS.
Tuesday, 23 April 2024
The shipping container conversion activation was activated in London Westfield Stratford, Manchester Piccadilly Gardens and Birmingham Bullring until Sunday, 10th March. Here, passersby could grab a free can of the sugar-free cola as part of the campaign.
Monday, 25 March 2024
Our Discovery exhibition trailer provides the backdrop to the event, helping highlight EGGER's innovation, creativity and versatility as a leading building product manufacturer.
Wednesday, 13 March 2024
LAMMA 2024 kicks off today and exhibiting at the event is Merlo with our Impact customised container providing the perfect backdrop to their industry-leading telehandler innovations.
Wednesday, 17 January 2024

