News
Read the latest event industry news, events advice and developments on The Events Structure blog.
A campaign conducted by Dare Productions, McArthurGlen Cheshire Oaks Designer Outlet invited shoppers to rediscover the JOY of dressing up by hosting free events and activities in their latest campaign, from our Gallery Plus shipping container conversion.
Tuesday, 21 May 2024
At Cutty Sark was the 2024 TSC London Marathon official footwear and apparel partner, New Balance and SportShoes.com, with our Statement Premium shipping container cluster.
Tuesday, 23 April 2024
Transforming our exhibition trailer into a Mobile Medical Unit, Medtronic provides first-class training on the latest cutting-edge technologies shaping the future of healthcare, introducing the surgical assistance robot Hugo RAS.
Tuesday, 23 April 2024
The shipping container conversion activation was activated in London Westfield Stratford, Manchester Piccadilly Gardens and Birmingham Bullring until Sunday, 10th March. Here, passersby could grab a free can of the sugar-free cola as part of the campaign.
Monday, 25 March 2024
Our Discovery exhibition trailer provides the backdrop to the event, helping highlight EGGER's innovation, creativity and versatility as a leading building product manufacturer.
Wednesday, 13 March 2024
LAMMA 2024 kicks off today and exhibiting at the event is Merlo with our Impact customised container providing the perfect backdrop to their industry-leading telehandler innovations.
Wednesday, 17 January 2024
The Events Structure headed to the Essen Motor Show in Germany with Wheel Pros - for the first event container activation to feature our new customised container tension fabric framework system.
Wednesday, 10 January 2024
A move into a more sustainable future, all shipping container products, excluding Studio and Studio Premium customised container models, have now been fitted with an interior rear wall and right-hand bulkhead stud wall system containing a tension fabric framework.
Tuesday, 9 January 2024
With 2023 coming to an end, we turn our attention to 2024 and open our calendars for new bookings. We also take time to reflect on the last twelve months and celebrate this year's achievements, sharing our favourite ten activations of the year:
Monday, 4 December 2023
A 20' ISO shipping container conversion merchandise stand, Merchandiser is a contemporary mobile retail outlet designed for brands looking to capitalise on sales and expand their reach at festivals, seasonal markets, events and on busy street locations with high footfall.
Wednesday, 22 November 2023

