Read the latest event industry news, events advice and developments on The Events Structure blog.

We helped a renown cosmetic brand launch their latest line of health and beauty products in a UK brand activation marketing tour.
Tuesday, 16 April, 2019 - 09:31
We have been bowled over by the reaction to our latest shipping container conversion product, Showroom with strong demand for projects through 2019
Monday, 11 March, 2019 - 10:35
Your opportunity to see our newest container product up close
Friday, 25 January, 2019 - 12:40
New for 2019 we are launching Impact Premium which is available for hire immediately on both short, medium and long term hire.
Monday, 14 January, 2019 - 09:22
One of the latest additions to our fleet is Impact Plus. This structure is a multi-level container built to a high standard and has a flexible white f
Monday, 7 January, 2019 - 09:56
Today, we’re helping out those looking to boost their event marketing campaign in 2019. From software and equipment to strategy and more...
Friday, 21 December, 2018 - 11:08
Following on from our B2C guide, we offer up a variety of experiential marketing campaign ideas to engage your attendees at your B2B event.
Wednesday, 12 December, 2018 - 10:52
The Gallery Plus Shipping Container conversion is built to a high standard and has a flexible white finish that gives it a truly premium look.
Wednesday, 5 December, 2018 - 10:19
To celebrate the launch of LNER, The Events Structure were asked to provide an Experiential Shipping Container that would act as a ticket office in th
Tuesday, 13 November, 2018 - 15:42
Your go-to guide for how to run a successful B2C event marketing campaign, keeping your brand at the forefront of consumer’s minds.
Friday, 2 November, 2018 - 13:36
Through using the Statement Container, Affordable Art Fair were able to realise their Pop-up shop visions and provide for the high demand that is...
Tuesday, 30 October, 2018 - 14:44
Here, we’re exploring product promotion - from event marketing to online branding, these 4 steps will provide you with the ticket to your product’s su
Tuesday, 25 September, 2018 - 12:31
We’re heading to Sandown Park, Surrey! On the 26th and 27th of September, The Events Structure will be taking part in the Festival & Outdoor Events Sh
Tuesday, 4 September, 2018 - 19:44
Today we’re taking a look at the essential marketing technique that is branding - and giving you our expert insights on the power of consistency
Friday, 31 August, 2018 - 10:00
Are you looking to improve your experiential marketing game? Look no further. Find out how you can use cultural and seasonal events to your advantage.
Friday, 10 August, 2018 - 16:34
Now event marketing has unquestionably come of age, where do we go next? We have a few big ideas for the next exhilarating frontier.
Tuesday, 26 June, 2018 - 11:49
Festivals and events offer the perfect platforms for showcasing a branded exhibition trailer. Let’s find out more.
Friday, 25 May, 2018 - 16:01
Guess what? The already stratospheric event marketing sector is set to see continued growth this year...
Tuesday, 24 April, 2018 - 15:44
Our latest Mobile Showroom, Pursuit Plus is now here to impress the audience at any given location.
Friday, 20 April, 2018 - 08:37
In this blog post, the experts at The Events Structure are sharing some top tips for a successful roadshow designed to smash your goals.
Tuesday, 10 April, 2018 - 11:03
Here at The Events Structure, we thrive on feedback about our Event Containers,
Friday, 6 April, 2018 - 13:46
As experiential marketing tactics continue to draw in consumers, today’s guide offers an in-depth an in-depth examination of strategies for 2018
Thursday, 5 April, 2018 - 13:40
Our Ranger Self Drive Exhibition Unit is proven to be an environmental friendly and cost effective Mobile Exhibition Unit,
Tuesday, 3 April, 2018 - 14:28
Our latest Ranger self drive exhibition unit project has hit the road with Alfa Laval choosing economics and flexibility of self drive as the perfect
Thursday, 22 March, 2018 - 08:45
We had been looking forward to exhibit our Exhibition Units and Event Containers at the Event Production Show 2018 (EPS2018)
Wednesday, 7 March, 2018 - 15:26
We are delighted to launch the coolest event can on Earth, the PromoCan Event Trailer exclusive to The Events Structure.
Monday, 12 February, 2018 - 11:43
: Join The Events Structure as we take a deep dive into the nation’s most popular car colours and how they relate to the roadshow trucks and exhibitio
Friday, 9 February, 2018 - 09:41
Over one hundred of the industry's best event organisers and suppliers will be attending EPS to showcase innovative ideas.
Wednesday, 7 February, 2018 - 10:45
In today’s post, we explain how bold event marketing tactics like graphic wrapping can boost your business' visibility and make you a social media hit
Friday, 26 January, 2018 - 14:54
This New Year we are excited to introduce ExpoBoxx; the impressive new addition to our mobile showroom product group.
Tuesday, 16 January, 2018 - 08:30
This New Year we bring you Premier, our latest multi-deck exhibition truck now available for event hire.
Tuesday, 9 January, 2018 - 15:50
Find out more about the Onward Homes' tour that utilised our Ranger Self-Drive exhibition units, helping them reach consumers on the road.
Thursday, 21 December, 2017 - 17:31
Find out more about how we helped Dr. Martens create a unique and immersive exhibition environment with an eye-catching, converted shipping container.
Tuesday, 21 November, 2017 - 10:51
We are really excited to be working with Barclays and Hope & Glory PR on a tour of the UK promoting the dangers of online banking fraud to consumers a
Wednesday, 8 November, 2017 - 10:34
Find out more about our latest campaign with Gates Engineering, who we helped launch a roadshow with the high-impact Vanquish exhibition truck.
Tuesday, 31 October, 2017 - 11:08
Find out more about how we helped Urban Nerds and Dr Martens create a memorable and impactful concert tour with our fully customised pop-up containers
Tuesday, 24 October, 2017 - 13:49
Find out more about how we partnered with Chelsea FC to create memorable experiential events using our eye-catching shipping container conversions.
Wednesday, 18 October, 2017 - 10:28
Find out more about our work at this year’s CarFest - where two of our converted shipping containers created the perfect base for consumer interaction
Tuesday, 17 October, 2017 - 11:32
Here, we’ll be discussing how our converted shipping containers were transformed into a makeshift tattoo studio with Unit 9.
Monday, 18 September, 2017 - 16:16
We are delighted to have launched our latest Ranger self drive exhibition unit hire for Roof Tile and Brick manufacturer Wienerberger UK.
Tuesday, 12 September, 2017 - 10:45
Find out more about our upcoming promotion with The Gym Group, where we’ll be taking our Explorer exhibition unit on the road to promote their new gym
Thursday, 10 August, 2017 - 03:02
We teamed up with Bugler Smith to provide a Statement upcycled shipping container for DogFest.
Tuesday, 25 July, 2017 - 13:00
We were commissioned to provide an upcycled shipping container to assist with the Andy Murray Trophy Tour. Find out more here.
Monday, 17 July, 2017 - 13:47
We’ve provided Which? with a self-drive exhibition unit to help them take their broken broadband campaign on the road.
Thursday, 13 July, 2017 - 10:08
With the UK’s festival season just warming up, we were delighted to be part of Demon Dayz, a new one-day festival curated by Gorillaz
Tuesday, 11 July, 2017 - 09:43
We love taking our converted shipping containers to UK music festivals - which is why we’re looking at the events still left to come in 2017.
Wednesday, 28 June, 2017 - 23:31
From finding the location to adorning the exhibition unit with eye-catching visuals, our guide explores how to ensure that your brand gets people talk
Wednesday, 28 June, 2017 - 23:29
Exhibition Trailers: Interior Design | The Events Structure
Thursday, 22 June, 2017 - 21:26
Canary Wharf isn’t necessarily the first place you’d expect to see one of our converted shipping containers
Thursday, 22 June, 2017 - 11:10
Ready to bring something new and exciting to your events this summer? We may have just the thing with our new addition: Communicator.
Monday, 5 June, 2017 - 12:01
From lowering overheads to raising your brand’s profile, check out our tips on making the most of your pop-up campaign.
Tuesday, 23 May, 2017 - 18:53
We’re bringing you the inside scoop on 5 of our best exhibition units, so you can make a maximum impact when pitching up at festivals this summer.
Monday, 24 April, 2017 - 18:31
We’ve provided exhibition trailers for every size of business - and today, we’re looking at how we helped some famous faces.
Thursday, 20 April, 2017 - 18:10
Our guide to experiential marketing will tell you everything you need to know ahead of your next pop-up event.
Tuesday, 21 March, 2017 - 15:53
The Events Structure provided a Pop up Shipping Container Environment for Nexen Tyre's Sponsorship of Manchester City.
Tuesday, 21 March, 2017 - 12:01
We have working with the EMO Unlimited and National Citizen Service (NCS) to tour schools across England to show 15 – 17 year olds NCS opportunities
Thursday, 16 March, 2017 - 10:45
Our fully flexible Studio Container was the ultimate resource to provide TomTom with excellent access and visibility.
Monday, 6 March, 2017 - 12:23
On 1st and 2nd March 2017 The Events Structure, experiential specialists will be exhibiting at The Event Production Show. Come visit us
Friday, 24 February, 2017 - 13:14
The Events Structure take a moment to appreciate the strong brand presence provided by Verizon at Superbowl 51.
Thursday, 16 February, 2017 - 15:38
The Event Production Show is the leading live event in the UK and The Events Structure will be showing the Self-Drive Ranger
Wednesday, 8 February, 2017 - 14:45
The Events Structure provided Ombudsman Services with Self-Drive vehicles to go on the road nationwide.
Wednesday, 1 February, 2017 - 11:54
Events Structure would like to give a big good luck, to our client Tonic Agency who are nominated for a RAD award for our mobile exhibition unit tour
Wednesday, 25 January, 2017 - 11:46
Our staffing solutions are tailored to your events and the greatest precision is taken to select the perfect staff to suit your needs.
Friday, 6 January, 2017 - 13:20
The Events Structure provided a Pop up Shipping container environment for Bet Victor's sponsorship of The Cheltenham Gold Cup.
Wednesday, 4 January, 2017 - 09:26
Consider the fundamental principles behind experiential marketing when planning your next campaign to make sure you’re firing on all cylinders.
Monday, 19 December, 2016 - 20:39
In today’s post, we’re giving you advice on choosing the best exhibition units for your next B2B or B2C event.
Saturday, 29 October, 2016 - 12:46
Our new Statement event container has everything you’ll need to put your business on the map.
Wednesday, 12 October, 2016 - 11:59
Festive Exhibition Trailers: Preparing for the Season | The Events Structure
Friday, 30 September, 2016 - 19:22
Best Festival Exhibition Trailers | The Events Structure
Monday, 19 September, 2016 - 20:13
As we come to the end of Festival season for our Shipping Containers and Exhibition Truck we look back at our Festival Spending Survey
Wednesday, 14 September, 2016 - 14:10
The Events Structure provided a Pop up Shipping container retail environment for the City of London's commemoration of the Great Fire of London.
Wednesday, 7 September, 2016 - 11:03
We have teamed up with Accora and embarked on their 2016 roadshow tour. Commencing 31st August in Essex the tour will visit 31 locations across the UK
Monday, 5 September, 2016 - 11:16
Choosing the Right Exhibition Trailer | The Events Structure
Thursday, 1 September, 2016 - 11:08
Our containers, with Mark Hill, attended a launch at Boots’ Head Office, and V Festival in Chelmsford
Thursday, 25 August, 2016 - 14:50
Earlier this month, our Gallery container attended punk festival ‘Rebellion’ with Dr Martens.
Thursday, 25 August, 2016 - 09:18
Our Experiential Shipping Container Studio visited Car Fest North at the end of July.
Tuesday, 23 August, 2016 - 09:48
Our Studio Premium container was used as a training facility for Ford’s new product launch.
Thursday, 28 July, 2016 - 16:13
In recent weeks our Studio shipping container featured at British Summer Time, working with Ray-Ban.
Tuesday, 19 July, 2016 - 14:55
Justin Isles - The Events Structure’s director - is giving you some insight into the company and why exhibition trailers work.
Friday, 15 July, 2016 - 14:56
This weekend our branded Gallery shipping container will be operating as a champagne bar for Moët & Chandon at Silverstone.
Friday, 8 July, 2016 - 15:46
The Events Structure teamed up with Waltham Forrest Council to help them to promote cycling with the help of our new gallery shipping container.
Thursday, 7 July, 2016 - 15:15
The Events Structure are pleased to announce that we have added to our range of shipping containers.
Monday, 4 July, 2016 - 15:23
Together we will take to the roads with our Relay Roadshow Truck, to visit locations across the UK over 2 months with our branded exhibition unit.
Tuesday, 21 June, 2016 - 15:55
Our latest shipping container project was based in Milan, Italy, for the UEFA Champions’ League Final.
Wednesday, 1 June, 2016 - 16:21
Which products are you willing to overspend on at events/festivals?
Tuesday, 10 May, 2016 - 15:06
Our latest Ranger Self Drive vehicle project launched in April, with The Marketing Store taking to the road in our distinctively branded and exquisite
Friday, 29 April, 2016 - 12:08
We recently teamed up with Under Armour to support their Armour Camp Manchester with our Impact Shipping Container,
Thursday, 28 April, 2016 - 20:51
Our distinctive event container was at Westfield London, from 3rd April through until 10th April.
Tuesday, 19 April, 2016 - 16:09
The Events Structure is the UK’s only single source provider of exhibition trailers, roadshow trucks, mobile promotion vehicles, shipping containers
Wednesday, 30 March, 2016 - 14:33
We are touring over 25 venues from Newcastle to Exeter with our Momentum Exhibition Truck to provide Stone Group with an immersive exhibition space.
Wednesday, 30 March, 2016 - 12:35
We have extended our contract with TomTom for a second year running, delivering our upcycled container range for an exciting Tom Tom sponsored events
Friday, 18 March, 2016 - 12:51
With the new year in full swing, we’re finding out how the Army are finishing their recruitment drive and how businesses can harness portable promotio
Thursday, 28 January, 2016 - 11:17
Our latest addition to our vehicle fleet is Phantom a hugely impressive 13.5 metre exhibition unit.
Monday, 4 January, 2016 - 11:28
In the competitive world of event marketing, it’s not always easy to stand out from the crowd. From drumming up interest and engaging your audience at
Thursday, 17 December, 2015 - 12:08
Business events provide an innovative and exciting way for brands to explore creative face-to-face marketing options - leaving behind tired and tradit
Friday, 4 December, 2015 - 16:43
In today’s post, we’re listing the essential ingredients for cooking up a successful roadshow tour.
Friday, 20 November, 2015 - 10:37
In today’s post, we’re taking a look at self driving vehicles and exhibition trailers - and uncovering how they can help businesses drive their brands
Wednesday, 11 November, 2015 - 13:53
We are excited to announce that we now have a new, up to date Instagram page for The Events Structure!
Tuesday, 27 October, 2015 - 13:52
With the British Army kicking off their latest recruitment campaign, The Events Structure is proud to be supporting them on their tour around the UK.
Thursday, 22 October, 2015 - 10:12
In today’s post, we’re breaking down some pop-up event benefits that will ensure you maximise your ROI and get the most out of your next event.
Tuesday, 20 October, 2015 - 13:49
Exhibition units offer a powerful solution for businesses looking to educate, upskill and develop their team - and today we’re exploring this unique p
Monday, 28 September, 2015 - 13:30
According to EE, pop-up retail now contributes £2.3 billion to the UK economy.
Wednesday, 23 September, 2015 - 14:15
Following a successful 2015 at The Events Structure we have added to our fleet an exciting new exhibition unit to deliver addition roadshow trailer
Friday, 11 September, 2015 - 15:17
Exhibition units offer a place where businesses can engage, educate and inspire their customers through the art of experiential marketing.
Thursday, 10 September, 2015 - 13:52
Over the last few months, the team here at The Events Structure has been working on a number of exceptional exhibition unit projects
Monday, 27 July, 2015 - 16:11
Our latest roadshow truck addition, Vanquish a highly flexible 13.4 metre exhibition unit, equally suited to B2B and B2C applications.
Thursday, 16 July, 2015 - 10:38
Bringing a new product to market in the competitive landscape of retail can be a real challenge.
Thursday, 2 July, 2015 - 10:37
It’s that time of year where you sit down and figure out what needs to be done to best promote your brand or clients products
Monday, 22 June, 2015 - 12:27
According to predictions by Vend, the online POS software provider, more and more web brands will be setting up bricks and mortar stores in 2015.
Monday, 1 June, 2015 - 13:19
From guerrilla tactics to exhibition trailers, there’s an array of event marketing solutions out there - but which one works for you?
Friday, 22 May, 2015 - 12:08
With the summer events season heating up, it’s getting harder and harder to keep up with the great work going on across our industry.
Monday, 18 May, 2015 - 12:54
We’ve put together some handy tips to ensure that your product launch is successful and your business is projected professionally and effectively.
Monday, 18 May, 2015 - 10:34
With a hugely busy summer of sport on the horizon, the team here at The Events Structure has been busy quoting for a wide range of sponsorship activat
Tuesday, 12 May, 2015 - 12:07
We have seen a steady rise in the confidence and optimism from retail clients who are looking to maximise the rise appetite and consumer for new produ
Tuesday, 28 April, 2015 - 06:45
From recent discussions with clients, it has become increasingly obvious that finding the optimal locations for customer engagement is the key priorit
Tuesday, 14 April, 2015 - 11:19
As British Summer Time arrives, our attention shifts to the busy summer events season.
Thursday, 26 March, 2015 - 13:12
Over the last few years, we have seen a significant increase in the number of brands running pop up stores and limited timeframe experiences.
Tuesday, 17 March, 2015 - 15:16
At The Event Structure, we aim to provide quality event solutions that cover all of our clients’ communication objectives.
Friday, 6 March, 2015 - 09:33
Choosing the structure that’s right for you can be tricky, so to help you decide - we’ve selected six of our favourites, suitable for all kinds of eve
Friday, 27 February, 2015 - 13:56
Last week, we spent a couple of days at the Event Production Show at Olympia in London and got to see some of the latest innovations in the sector, as
Friday, 27 February, 2015 - 09:38
In recent weeks, we have seen an explosion in demand for our exhibition units and trailers for food and drink sampling event programmes.
Monday, 23 February, 2015 - 22:19
How to find the best venue for your event Is 2015 the year you really focus on driving customer engagement? Pop up shows and experiential events are g
Monday, 16 February, 2015 - 10:37
As we start planning for a new event season we have been experiencing increased demand for more flexible, inspirational, dynamic and exciting communic
Monday, 9 February, 2015 - 09:57
Recently we have spent some time reading and digesting Event Magazine’s Brand Experience report, which has given us fascinating insight into what bran
Monday, 2 February, 2015 - 09:29
The New Year offers a whole host of new and exciting event industry trends for us to incorporate into our strategies over the next twelve months.
Tuesday, 27 January, 2015 - 22:37
Whilst there are numerous ways you can market your business and engage with your target audience online, sometimes the best results come from good old
Monday, 19 January, 2015 - 14:20
Over the years the saturation of conventional media and marketing channels has reduced the effectiveness of traditional media channels.
Thursday, 8 January, 2015 - 08:44
Physicalytics talk events ROI and how companies can capitalise on engagement.
Wednesday, 3 December, 2014 - 11:17
Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potenti
Wednesday, 12 November, 2014 - 11:56
A standard approach to marketing will only ever generate standard results, but The Events Structure can show you how to stay ahead of the curve.
Friday, 31 October, 2014 - 08:34
Today, we’re bringing you some of the most common event marketing fails and advice on how to make sure you business doesn't get caught out.
Wednesday, 29 October, 2014 - 12:44
Maximising the potential of your retail space starts with a design your audience can’t ignore. In business, first impressions are everything – and to
Tuesday, 28 October, 2014 - 09:28
In today’s marketing world, it’s becoming more and more important for businesses to design strategies with customer behaviour in mind.
Monday, 20 October, 2014 - 13:31
At the Events Structure, we understand the power of promotion. Here are a few things you can do to make your event marketing a staggering success.
Thursday, 16 October, 2014 - 12:30
Demand for our Ranger Self Drive exhibition unit fleet grows
Wednesday, 15 October, 2014 - 21:47
Offering unparalleled ROI - it's no wonder the growth of event marketing is accelerating
Friday, 10 October, 2014 - 14:00
At the Events Structure, we’re experiential structure experts – and our exhibition trailers and promotional vehicles are the key to retail sales boost
Wednesday, 1 October, 2014 - 12:30
Experiential Marketing: 5 Killer Campaigns
Thursday, 25 September, 2014 - 16:38
This year’s Tour de France concluded with an Italian winner – but having spent some time working at this year’s Le Tour, we believe the United Kingdom
Monday, 15 September, 2014 - 20:09
Capture audience attention with an alternative approach to your next event.
Friday, 8 August, 2014 - 15:29
There’s plenty of talk about engagement on the event marketing circuit - however, it's just a buzzword unless you have a plan!
Monday, 14 July, 2014 - 15:09
Stay ahead of the curve with the latest trends in exhibition and event marketing.
Friday, 4 July, 2014 - 17:03
With ever-increasing pressure on businesses to operate ethically, many organisations are applying a green marketing strategy to their events.
Thursday, 26 June, 2014 - 15:19
We share our top event marketing advice and road show tips for success.
Tuesday, 10 June, 2014 - 16:03
We look at the most common mistakes event marketers make, when taking their business on the road, and how to avoid them.
Friday, 16 May, 2014 - 13:24
Here’s why mobile exhibitions provide the ultimate event marketing resource.
Tuesday, 6 May, 2014 - 12:42
We have added an exciting new exhibition unit to our extensive fleet
Wednesday, 23 April, 2014 - 08:16
How to use shipping containers creatively for functional space
Wednesday, 23 April, 2014 - 07:59
Latest research indicates real growth in events market expected in 2014
Wednesday, 23 April, 2014 - 07:45