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Looking for fresh inspiration? These are the experiential ideas that stopped crowds, sparked conversations, and set the bar for 2025. If your agency wants to level up its activations, start here.

When automotive innovator Omoda Jaecoo set out to create an immersive roadshow, they needed more than a standard display stand. They wanted exhibition units that could travel anywhere, set up quickly, and deliver premium impact at every stop—from bustling city centres to headline events like CarFest.

For this campaign, the solution was clear: the Expandable Horizon, one of our most versatile and high-spec exhibition units.

In today’s competitive events landscape, the right exhibition unit can turn a simple activation into a memorable brand experience. At The Events Structure, we design exhibition units that are sleek, fully brandable, and built to deliver impact—whatever the event type or season.

One of our latest activations, the Expandable Panoramic, has been turning heads in London and Manchester, proving that premium exhibition units can combine style, comfort, and flexibility in one mobile solution.

How do you turn one product into three unique brand experiences? Estrella did just that—reimagining the Impact Plus container to create a tailored solution for each of its festival sites: Gala, Hijacked and Between the Bridges. Read on to see how smart design met standout delivery across the UK.

Not sure which event container fits your brief?
With so many similar options, choosing the right structure isn’t always straightforward. That’s why we’ve created a quick guide to help agencies match their campaign to the right customized container—fast.

Pop-up stages. Elevated VIP lounges. Broadcast booths with a view. If you’re planning an event this season, chances are you’re under pressure to deliver something bold — and that’s exactly what Vision was built for.

MyFitnessPal popped up in Kings Cross, London, with The Weight Modern: Museum of Dismal Diets on 16th January 2025, a date thought to be when most people give up their New Year's resolutions.

This year's Brighton Marathon Weekend was bigger and bolder - thanks to Brooks Running, who were announced as the Official Running Shoe and Apparel Partner for the 2025 event.

As we wrap up 2024, we took a moment to catch up with our events team and ask them about their favourite projects from the year. From standout jobs to remarkable sites and impressive shipping container conversions, here's what they had to say about the year gone by.

As 2024 ends and our 2025 calendar becomes inundated with new bookings, we reflect on the last twelve months and celebrate this year's achievements.