News

The events industry is stronger than ever, with 2022 seeing an increase in in-person events. The Meeting & Group Business magazine predicts the in-person events market will have its "strongest year ever" in 2023.

With 2022 coming to an end and we begin to turn our attention to 2023, The Events Structure has taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite installations of this year:

For brands seeking to connect with new audiences, a fan activation at a high-footfall event or location is a powerful way of driving engagement and revenue.

In 2022, Eurosatory, the largest global Defence and Security exhibition, gathered over 1,700 exhibitors and 62,000 visitors from 150 countries and three of our mobile showrooms.

Vuse partnered with Unlock Your City, a platform celebrating cutting-edge creators across the UK. As part of the partnership, four up-and-coming artists designed the graphic wrap for four Explorer exhibition trailers.

Pop-up shipping container activations at sporting events are becomingly increasingly popular. Our latest client to join the trend is eToro, with scheduled activations over the upcoming weeks at sponsored football clubs to promote the world's leading social investment network to fans.

The shipping container cafe's exterior had a clean, contemporary appearance with minimal graphics to reflect the brand. Along with an overhead graphic advertising free coffee, the cafe's exterior created intrigue with subtle references to Notion.

Our Ranger self-drive exhibition unit has been touring with UNBOXED: Creativity in the UK as part of their commissioned project StoryTrails, a magical AR and VR immersive experience of the hidden histories that have shaped the UK towns and cities.

Jinro Soju UK is the latest drinks brand to join our container bar's growing clientele with other clients, including White Claw, Everleaf, Peroni, C4 Energy Drinks, Two Keys, Famous Grouse, Wines of Germany, Hennessy and Chandon.

Our Momentum roadshow trailer is currently touring the UK and Europe with Peroni Nastro Azzurro 0.0% as part of their ongoing partnership with Aston Martin Aramco Cognizant Formula One™ Team, bringing racing fans a multi-sensory experience called 'Il Pitstop'.