Read the latest event industry news, events advice and developments on The Events Structure blog.
Pop-Up Shipping Container Bars for Indoor and Outdoor Events
Ideal for catering and serving beverages at events and festivals, shipping container bars provide a unique, memorable and enjoyable bar experience for guests. Unlike other pop-up bars, shipping container bars are a cost-effective solution host to a range of benefits.
Monday, 20 January 2020Read more
Customised Container Hire: How Being Different is a Competitive Advantage
Impressive on location and in transit, customised containers help you stand out from the competition and are fully customisable and adaptable for all event and campaign types including experiential marketing, mobile retail and product demonstrations.
Monday, 13 January 2020Read more
Roadshow Trailer: Take Your Business on The Road in 2020
Roadshow trailers are becoming increasingly popular, gaining momentum as the go-to tactic to elevate a brand's overall events marketing strategy. Often used for a roadshow series conducted in a handful of locations, roadshow trailers allow B2B and B2C businesses to go directly to their audience and raise awareness in an in-person, interactive format.
Monday, 6 January 2020Read more
5 Event Trends You Need to Know for 2020
As 2019 comes to an end and we look forward to a new year, 365 days of event possibility arrives. Planning a new and successful events diary and strategy for 2020 requires factoring the latest industry trends and changes.
Wednesday, 4 December 2019Read more
The Events Structure’s Top 15 Activations of 2019
With 2019 coming to an end and we begin turning our attention to 2020, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite 15 activations and instalments of 2019.
Thursday, 28 November 2019Read more
Make 2020 Green: Planning a More Sustainable Event
With sustainability taking centre stage in the event planning industry, new festivals are emerging with a focus on saving the planet and already established events are taking substantial measures to reduce their carbon footprint.
Wednesday, 27 November 2019Read more
Shipping Containers the Perfect Backdrop for Google Cloud Next UK
The Events Structure headed to ExCeL, London with seven white 20' event shipping containers for Google's annual Cloud Next UK developer event Wednesday, 20th - Thursday, 21st November.
Tuesday, 26 November 2019Read more
The Festivalisation of Events and Brand Activations
Festivaliation is changing B2C and B2B events for the better, as exhibitions, tradeshows, conferences and activations are adhering to this format in a bid to attract, entertain and engage audiences. The event trend is being adapted by more and more brands.
Wednesday, 20 November 2019Read more
The Events Structure at Battersea Park Fireworks with Huawei
As part of the Battersea Park annual fireworks display celebrations, Huawei hosted a VIP area for invited guests using two Impact Premium event shipping containers.
Tuesday, 5 November 2019Read more
Why You NEED an Event Shipping Container at Your Next Tradeshow Event
Tradeshows are stressful, often requiring months of groundwork and preparation. With this much thought and planning, you will want an impressive and time-sensitive tradeshow event structure that maximises performance and eliminates last-minute set-up glitches.
Tuesday, 15 October 2019Read more