News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Explore event bar hire inspiration from real festival projects, featuring compact branded bars, food sampling spaces and structures with VIP decks. Discover how TES helps agencies and organisers choose a setup that suits their space, brand and event.
Tuesday, 13 October 2026
What makes a project stick in your mind after a busy summer of live events? We asked Justin Isles, owner of The Events Structure, and Mike Touhey, our Project Manager, to choose three projects each and share what made them stand out.
Tuesday, 22 September 2026
Roadshow events are giving brands a powerful way to take memorable experiences directly to their audiences. We explore seven reasons they’re proving so effective in 2026, with real-world examples from Tesco, NatWest and Nissan.
Tuesday, 15 September 2026
From the British Grand Prix to the Goodwood Festival of Speed, automotive brands continue to raise the bar for live experiences. Discover five campaigns that demonstrate how agencies and brands are using premium event environments to create memorable automotive activations—and the role trusted delivery partners play behind the scenes.
Thursday, 30 July 2026
Choosing the right festival bar can make all the difference to your activation. Explore three recent projects that show how different festival bar solutions helped brands create memorable experiences, from premium hospitality to compact pop-up environments.
Tuesday, 14 July 2026
How do you turn a modular structure into a premium brand experience in one of London's busiest public spaces?
For Sunglass Hut's Covent Garden activation, we partnered with Backlash to create a fully bespoke environment designed to engage visitors, showcase products and deliver memorable content opportunities.
Read the full case study to see how the project came together.
For Sunglass Hut's Covent Garden activation, we partnered with Backlash to create a fully bespoke environment designed to engage visitors, showcase products and deliver memorable content opportunities.
Read the full case study to see how the project came together.
Tuesday, 16 June 2026
Last week we were live across London with Sketch Events and Kiss Radio, delivering a touring mobile brand activation that transformed our SkyBox exhibition unit into a fully operational live radio studio. From sunrise at the London Eye to live broadcasts across multiple city locations, the campaign combined movement, visibility, audience engagement and live entertainment within one unforgettable experiential activation.
Wednesday, 13 May 2026
Small footprint, big impact. Boutique, the 10ft shipping container, is redefining brand activations with van-friendly transport, fast setup, and premium design—already turning heads at Covent Garden and the Cheltenham Festival.
Friday, 27 March 2026
Outdoor construction exhibitions are highly competitive, making visibility, branding, and durability essential for success; in this insight article, Founder and CEO Justin Isles explains how shipping container exhibition stands help construction and plant machinery brands create stronger exhibition environments, improve brand visibility, and drive better business results through smarter structure design.
Monday, 2 March 2026
Delivering a successful automotive event is no easy task — crowded spaces, multiple brands, and complex logistics make it a challenge. We spoke with Michael Touhey, our project manager, to share expert tips on making your event branding bold, visible, and impactful.
Friday, 23 January 2026

