Read the latest event industry news, events advice and developments on The Events Structure blog.
Choosing the Most Appropriate Exhibition Trailer
We are often approached by clients looking for the best exhibition trailer solution to their brief, with a list of practical criteria. But other than this, a pretty open impression of what they might need. We thought it might be useful to share some hints and tips on finding the most exhibition trailer for your brief using our extensive experience.
Wednesday, 23 September 2020Read more
Planning An Exhibition Trailer Based Roadshow
Over recent times, in the absence of major exhibitions, tradeshows and congresses, we have experienced an increase in clients looking at exhibition trailers for B2B and B2C roadshows. Here are our some of our key thoughts and roadshow recommendations.
Wednesday, 16 September 2020Read more
Exhibition Trailers for COVID-Secure Face-to-Face Lead Generation Events
Contrary to popular belief, face-to-face events in 2020 are not over. Lead generation event marketing can be revived if we rethink lead generation and get creative with events.
Wednesday, 9 September 2020Read more
Introducing Our Latest Mobile Showroom: Expandable
New for 2020, we are launching our latest mobile showroom Expandable, a 35m2 demountable structure that features excellent internal presentation/exhibition space. Expandable is available to hire for short and long term hire immediately.
Wednesday, 19 August 2020Read more
Roadshow Marketing – A Covid Secure Solution to Exhibition and Communication Goals
Across the globe, exhibitions, conferences, meetings and events are being cancelled, with cancellations now stretching into 2021. However, we are experiencing clients, both existing and prospective, looking at ambitious marketing roadshows as a solution to their communication plans in both 2020 and 2021.
Wednesday, 12 August 2020Read more
Events After Covid-19: Now Is the Time to Start Planning
Despite these unprecedented times, it's not all doom and gloom for the events industry. In fact, the time to start planning your next event for when lockdown eventually ends is now.
Monday, 18 May 2020Read more
Events Sector: Business As Usual Is Over
The COVID-19 pandemic provides many lessons, as well as substantial impacts, for every company and employee working in the events sector. It’s these changes that can help positively contribute to the reinvention of our sector and help to rebuild both the morale of our society and the economic regeneration of our nations.
Friday, 15 May 2020Read more
Temporary Pop-Up Structures to Help Delivery of Your Retail Operations
With an increase in stock demand and online orders, while dealing with a surge in employee absences, retailers and supermarkets have no option but to put radical plans in place to deal with these difficult circumstances to continue to support customers and our communities.
Monday, 23 March 2020Read more
Conducting an Employee or Community Awareness Event
In a time of widespread uncertainty, panic and confusion, an employee or community awareness event can instil clarity and calm in your audience, while providing you with a platform to educate your audience, discuss plans and answer any concerns.
Tuesday, 17 March 2020Read more
Marketing Your Event During COVID-19
Despite events currently unaffected, many organisers are wondering how their communication strategies should evolve while the appetite for travel and live events has decreased over the COVID-19 concerns.
Monday, 9 March 2020Read more