News

Despite these unprecedented times, it's not all doom and gloom for the events industry. In fact, the time to start planning your next event for when lockdown eventually ends is now.

The COVID-19 pandemic provides many lessons, as well as substantial impacts, for every company and employee working in the events sector. It’s these changes that can help positively contribute to the reinvention of our sector and help to rebuild both the morale of our society and the economic regeneration of our nations.

With an increase in stock demand and online orders, while dealing with a surge in employee absences, retailers and supermarkets have no option but to put radical plans in place to deal with these difficult circumstances to continue to support customers and our communities.

In a time of widespread uncertainty, panic and confusion, an employee or community awareness event can instil clarity and calm in your audience, while providing you with a platform to educate your audience, discuss plans and answer any concerns.

Despite events currently unaffected, many organisers are wondering how their communication strategies should evolve while the appetite for travel and live events has decreased over the COVID-19 concerns.

Hosting a container bar is a fantastic opportunity to encourage people to socialise with and enjoy your brand. Make your container bar memorable for all the right reasons with our Styling Your Pop-Up Shipping Container Bar guide.

German automobile manufacturer Opel took our Pursuit mobile showroom around Germany to promote their latest Corsa vehicle. The roadshow campaign "The Normal Ones", embraces everyday heroes who would benefit from the accessible, approachable and inspiring car.

Attending a sports event is no longer about watching the spectacle itself, but the social experience associated with it. While most sporting events and venues have been providing pre- and post-match entertainment for years, the fan experience is becoming more structured and sophisticated to cater to this ongoing demand.

Our Gallery Plus event container complete with Canterbury branding proved to be incredibly popular with rugby fans at Guinness Six Nations. Mirroring a typical rugby changing room where important decisions are made, the container pop-up store showcased Canterbury rugby kits in style.

Last week, the Events Structure team headed to London for the Event Product Show 2020, for the third year running. This year-round, taking along our latest multi-deck shipping container conversion, Impact Premium with us.