With 2022 coming to an end and we begin to turn our attention to 2023, The Events Structure has taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite installations of this year:
1. Peroni Nastro Azzurro's multi-sensory roadshow experience
On Thursday, 16th June, our Momentum roadshow truck began its 15-week European tour in Belfast with Peroni Nastro Azzurro, bringing the multi-sensory experience, 'Il Pitstop' to racing fans in their partnership with Aston Martin.
Il Pitstop invited fans to "feel the passion" of the sport by immersing fans in the sights, sounds and smells of the Aston Martin Aramco Cognizant Formula One™ Team garage. Visitors could also sample the new Peroni Nastro Azzurro 0.0% alcohol-free beer. The tour travelled to eleven European cities including London, Milan, Amsterdam and Budapest, and ended Thursday, 25th September, in Bucharest.
2. Everleaf pop-up shipping container bar
In 2022, we worked with non-alcoholic aperitifs drinks brand Everleaf to create a picture-perfect mobile bar using our Impact Container Bar. The pop-up shipping container bar toured with the Pub in the Park event series before providing an outdoor bar area for a Summer to remember outside Botanist in Cheshire.
The shipping container bar's upper deck terrace provided the perfect seating area for attendees to enjoy a drink, soak up the atmosphere and relish the heightened views.
3. UEFA Women’s Euro 2022 multi-container fan festival installation
In July, the UEFA European Women's Championship gripped the country as England took a historic victory over Germany and won their first trophy since 1966. Watching the final were 7,000 fans at Trafalgar Square Euros fan festival.
Part of the fan festival was several of our shipping container conversion configurations. Two Studio Premium customised containers, 'Show Your Skills' and 'Show Your Colours', allowed visitors to show off their ball tricks and creative flair. A Gallery Plus allowed attendees to get their picture with the winning trophy.
4. Storytrails immersive UK tour
In March, our self-drive Ranger promotional vehicle began its seven-month tour of the UK with UNBOXED: Creativity as part of their commissioned project StoryTrails.
The immersive StoryTrails experience used a mixture of augmented reality experiences from the BFI and BBC archives, allowing participants to experience their community's history right where it happened.
5. Red Bull F1 recruitment roadshow
In a bid to make F1 motorsport more accessible, Oracle Red Bull Racing toured the UK at the beginning of 2022, offering the chance for young adults to "join the team" through a summer internship programme, offering six three-month internships.
Our Showroom shipping container conversion provided the perfect stage for the recruitment drive. The Red Bull Racing RB16 Formula One racing car that won the 2021 Formula One World Championship was on showcase to entice visitors.
6. GoPuff Delivers Wireless festival activations
Delivering Wireless 2022 festivals was GoPuff. And to raise awareness of its delivery service, the brand hosted several branded applications at each festival location.
One of the applications was a "Party. Pose. Post." 360-degree photo booth, phone charging and chill-out area from our Impact Premium and Gallery shipping container conversions. Visitors could download and share their curated videos on social media, further expanding the brand's reach.
7. Samsung promotional roadshow tour
In 2022, Samsung released two new mobile devices, the Samsung Galaxy Z Flip4 and Samsung Galaxy Fold4. To promote the new handsets, the brand toured the UK with three Expandable Vista mobile showrooms.
The promotional tour raised awareness of the new Android mobile devices, allowing customers to trail the device, interact with the brand and pre-order the handset while delivering a memorable experience.
8. eToro football sponsorship sports application
Pop-up shipping container activations at sporting events are becoming increasingly popular. The latest client to join the trend this year was eToro.
Using Studio Premium shipping container conversion, eToro hosted a branded application at sponsored football club with Q&A's with football legends. Fans also bagged a free football scarf of their favourite team on proof of the social investment network app purchase.
9. ITV coverage of the Queen's Platinum Jubilee celebrations
The Queen celebrated her Platinum Jubilee in 2022, marking 70 years on the throne, a historical milestone never reached by a British Monarch before.
As part of the celebrations, Buckingham Palace planned a programme of events, including a theatrical arena event broadcast live from Windsor Castle on ITV. From the Mobile Studio exhibition trailer, ITV filmed their live commentary with Phillip Schofield, Julie Etchingham and famous guest speakers.
10. Reddit BST Hyde festival application
As the official fan partner of BST Hyde Park Festival 2022, Reddit hosted a brand application to raise awareness of their social news aggregation content and discussion website using our latest container conversion cluster, Statement Plus.
Through experimental marketing, Reddit showed festivalgoers how the social news platform allows users to “dive into anything”, whether music festival, breaking news, or never-ending streams of the internet’s cutest animals with a giant ball pit.
2022 was an incredible year for brand activations and events, and we're looking forward to what 2023 will bring. If you have an event planned for 2023 and require a roadshow truck, event shipping container or self-drive promotional vehicle, get in touch with The Events Structure today on 0161 821 1010. Alternatively, download our Latest Work of 2022 brochure.