Pop-up shipping container activations at sporting events are becomingly increasingly popular. Our latest client to join the trend is eToro, with scheduled activations over the upcoming weeks at sponsored football clubs to promote the world's leading social investment network to fans.
On Sunday, 9th October 2022, the shipping container activation was outside Arsenal Football Club as they played and defeated Liverpool (3-2). Using our Studio Premium customised container, the activation welcomed fans close by the Armoury football shop.
The activation aimed to raise awareness on eToro and increase the number of app downloads of the social investment network. Fans bagged a free football scarf of their favourite team on proof of app purchase.
To kick off the tour, Arsenal and England legend Sol Campbell was at the Arsenal shipping container activation with a staged Q&A with eToro. The activation will visit Aston Villa, Southampton and Newcastle football clubs over the upcoming weeks.
Shipping container conversions for sporting events
For the eToro activation, the Studio Premium shipping container conversion was fully branded interiorly to promote the social investment network app and maximise brand awareness. QR codes allowed for quick and easy download of the app.
The activation proved incredibly popular, with fans crowding around the shipping container conversion to download the app and claim their free football scarf. The activation was a great way to drive brand awareness, build customer loyalty and increase their user base.
Increasingly more brands are hosting shipping container activations at high-footfall sporting events to increase awareness of their campaign. More reliable than other event structures, such as tents and canopies, shipping container conversions are customisable, portable and make a statement.
Shipping container conversion activations lend themselves to a host of events, including sporting events. Our fleet is available to hire short- and long-term. For more information, call us today on 0161 821 1010.