In today's digital world, it's becoming increasingly difficult for brands to stand out from the crowd and get noticed. As competition grows daily, online marketing has become highly saturated, and brands are looking for new ways to make an impression and attract audiences.
As a result, more and more brands are embracing the encouragement of audience interaction through face-to-face marketing tactics such as creative communications, experiential campaigns and immersive experiences.
Assisting with these marketing tactics is the Explorer exhibition trailer, a compact yet distinctive promotional vehicle designed to provide operational flexibility and high footfall in busy environments.
Recent campaigns with the Explorer exhibition trailer
Recently, vaping brand Vuse partnered with Unlock Your City, a platform celebrating cutting-edge creators across the UK. As part of the partnership, four up-and-coming artists designed the graphic wrap for four Explorer event trailers. The four eye-catching Explorers made their mark around festivals and events across the UK, providing a picture-perfect sales outlet for Vuse e-cigarettes.
The Explorer exhibition trailer was also featured in The Gym Group's promotional campaign UK tour, advertising the opening of a new gym, their no-contract memberships and 24/7 opening times. The unit, fitted with touch LED screens and bespoke cabinetry, enticed visitors to sign-up.
Explorer has also been in campaigns by Adidas, Tropicana and Granini. Here are six reasons why big brands like the compact but impactful exhibition unit:
1. Compact design
With a length of 6.4 metres and a 5.2m body, the Explorer exhibition trailer is compact in design, making tight event spaces possible, ideal for urban environments, high streets and festivals.
2. Quick build time
The Explorer exhibition unit has a build time of just thirty minutes, making travel between locations quick and efficient. This short build time also allows for quick changes to schedules should something unexpected occur.
3. High footfall
Although compact, the Explorer exhibition unit comfortably accommodates up to six people. Depending on the campaign, high footfall can easily be generated.
4. Incredible branding opportunity
The Explorer exhibition trailer has large areas for internal and external graphics for maximum visual impact at locations and in transit. The highly distinctive unit can reflect your brand aesthetically, interiorly and exteriorly.
5. Versatile for all campaigns
Like all of our other exhibition trailers, the Explorer unit offers maximum branding and versatility in design. Whatever your campaign, the Explorer can be fitted to your campaign requirements.
6. Creates a buzz
Allowing for a full bespoke branded experience, the Explorer exhibition trailer sparks curiosity and attracts new audiences while creating the perfect backdrop for your campaign and a buzz around your brand.
For more information on our Explorer exhibition trailer or any other roadshow truck, shipping container conversions for events, promotional vehicles or mobile showrooms, please contact The Events Structure team on (0161) 821 1010.