News
Read the latest event industry news, events advice and developments on The Events Structure blog.
At The Events Structure, we have worked on many brand activations for festivals over the years - here are our tips and tricks for creating a stand-out immersive brand activation that doesn't get lost in the festival crowd:
Wednesday, 19 April 2023
This article breaks down the pros and cons of hiring a shipping container bar, enabling you to see if they’re the best-fit pop-up bar option for your brand.
Tuesday, 21 March 2023
With the Plantworx 2023 around the corner, we're looking back at the shipping container conversion event structures we have done for past construction and quarrying exhibitions and events:
Monday, 20 March 2023
This article breaks down the pros and cons of the self-drive promotional vehicle hire, enabling you to find the best-fit vehicle for your campaign.
Tuesday, 14 March 2023
We are looking for a Site Manager for our operational centre to oversee the preparation of our event containers and exhibition trailers ahead of site installation. We're also looking to employ Event Crew Personnel and Event Team Drivers to assist with the structure build and set-up.
Tuesday, 7 March 2023
A standout event space that allows you to take your campaign directly to your audience, mobile showrooms have been attracting brands for a long time, but in recent years, there has been an increase in demand.
Tuesday, 21 February 2023
It's becoming increasingly difficult for brands to stand out from the crowd and get noticed. The Explorer exhibition trailer is a compact yet distinctive promotional vehicle designed to provide operational flexibility and high footfall in busy environments.
Tuesday, 14 February 2023
The events industry is stronger than ever, with 2022 seeing an increase in in-person events. The Meeting & Group Business magazine predicts the in-person events market will have its "strongest year ever" in 2023.
Wednesday, 11 January 2023
With 2022 coming to an end and we begin to turn our attention to 2023, The Events Structure has taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite installations of this year:
Tuesday, 29 November 2022
For brands seeking to connect with new audiences, a fan activation at a high-footfall event or location is a powerful way of driving engagement and revenue.
Tuesday, 22 November 2022

