In a first-of-its-kind experience, in the latest growing crossover between the worlds of music and gaming, Liquid Death presents Download Festival debut, Sega and Atlus collaborated with the heavy metal festival, inviting festival-goers to play Shin Megami Tensei V: Vengeance at the launch weekend.
Since the game launched on Switch and other platforms the same weekend, festival-goers were given the opportunity to play the game on-site in Donnington Park, Leicestershire, in between their favourite artists.
Eight gaming stations with private TV screens, PlayStations and headsets were set up in our Statement shipping container cluster that was vinyl graphic-wrapped with Shin Megami Tensei V: Vengeance gaming advertisement. The bold design of the customised container cluster wrap received lots of attention.
As well as the gaming stations, the upper deck provided a chill-out area for fans to kick back, relax and talk about the new game. Sega and Atlus placed their logo here for maximum recognition in a busy festival setting.
The immersive activation attracted several gaming influencers and celebrities, with Wheatus spotted playing the game before heading on stage.
The benefits of bold vinyl graphic-wrap
By vinyl graphic-wrapping the Statement customised container cluster with bold gaming advertisements, Sega and Atlus strengthened their on-site presence at Download festival, attracting the eyes of many passersby.
The graphic-wrapped container activation sparked intrigue, demanded attention and increased awareness of the game launch. The bold gaming advertising on the corrugated shipping container provided a fan backdrop for a photograph opportunity, furthering the game launch reach.
Here is why you should get creative with your shipping container conversion vinyl graphic wrap:
1. Ensures you stand out
Standing out in busy crowds and other sales outlets can be difficult, but a bold and creative vinyl wrap can help to generate interest, visitors and, in return, sales.
2. Expands the reach of your campaign
Creative graphic vinyl wrap ensures your event marketing is "Instagram-worthy", giving visitors a reason to photograph and share your promotions. Graphic vinyl wrap customised containers give you a presence far beyond, as the graphics are visible in transit before and after the event.
3. People will remember
As creative vinyl graphic wrap stands out, your promotions will be remembered and cemented in the minds of your visitors, often repeating in custom.
For more information on hiring a customised container with full custom vinyl wrap, please contact The Events Structure team on (0161) 821 1010.