Poundland has rolled out its new exclusive homeware range via parent Pepco to all 800-plus UK and Ireland stores. To mark the occasion, the variety discounter recruited TV presenter Anthea Turner to showcase the range to passersby in Manchester's St Ann's Square and challenge them to where the products were sold.
Arena PR and Poundland transformed our Studio Premium shipping container conversion into a showroom for the marketing stunt, with tables, chairs, sofas, shelves, mirrors, mugs, cushions, coasters, cutlery, towels, tealights and tablecloths displayed beautifully, with no Poundland branding to be seen.
Utilising the double cargo doors of the Studio Premium shipping container conversion, Poundland displayed high-quality lifestyle images of the homeware alongside the internal showroom, showing the range in different settings and capturing the interest of passersby.
The new homeware collection features on-trend glasses and premium tableware that mirrors the high-end look sold by designer brands. Along with TV presenter Anthea Turner, visitors couldn't believe the range was from Poundland.
Shipping container conversions for marketing stunts
A PR or marketing stunt is a commonly used experiential marketing tactic, engineered to capture as much attention as possible in the media and among the public more broadly.
The Poundland stunt with our Studio Premium shipping container conversion disrupted the streets of Manchester, creating curiosity and intrigue around the aesthetically high-end-looking homeware collection hosted by celebrity Anthea Turner.
Using shipping container conversions for marketing stunts is a great way for brands to stand out and stay top-of-mind. By disrupting daily life, such creative marketing activations generate immense brand attention and value.
Through thoughtful planning and clever construction, our shipping container conversion hire products can be reimagined into any application, all compliant with HSE events' health and safety requirements - ensuring all event marketing stunts deliver maximum impact and results.
If you're looking for a shipping container conversion for a PR or marketing stunt, call The Events Structure on 0161 821 1010 to discuss your project. We create event marketing spaces to your exact requirements.