News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Amazon Music +44 hosted a backstage activation using our Impact Premium customised container, with DJ Cuppy leading the way, interviewing stars such as Sean Paul after their on-stage performances.
Wednesday, 7 August 2024
Using our Impact Plus container bar, Lavazza hosted a pop-up barista at The Queue at Wimbledon, a vision of Fuel 4, made the experience of those waiting for tickets more enjoyable with complimentary coffee.
Tuesday, 23 July 2024
The 2024 British Grand Prix was a resounding success with record-breaking event attendance - 480,000 visited over the weekend, and 164,000 were present for the Sunday Grand Prix as Sir Lewis Hamilton secured his ninth win.
Monday, 22 July 2024
The Goodwood Festival of Speed is an event that we've attended with client activations for many years. This year, The Event Structure returned with Wheel Pros and Alcon, as well as Alpine, with three different shipping container brand activations.
Tuesday, 16 July 2024
Fan zones have had a huge boost in popularity in recent years. The way fans engage at events has changed, presenting brands and events with an opportunity to connect with audiences by maximising their experience and creating positive experiences.
Wednesday, 10 July 2024
With more than 18.8% of the UK population belonging to the Generation Z age group (12-27 years old) and 22% Millennials (27-44 years old), brands must understand how to connect with this demographic and effectively build trust.
Monday, 8 July 2024
Our range of shipping container conversion products are popular rentals for construction and quarrying exhibitions and events. The corrugated construction of the exhibition unit sits beautifully alongside the construction equipment and emerging manufacturing technologies.
Monday, 1 July 2024
Two Impact Premium shipping container conversion upper deck terraces provided "the best view to watch the race" while the lower containers housed official Brompton merchandise and a presentation area to demonstrate how to unfold and fold a Brompton.
Monday, 24 June 2024
Roadshow marketing is an effective way to promote products and services, allowing brands like Canon to go directly to the audience. The Canon roadshow tour featuring the Vanquish exhibition display trailer allowed attendees to experience Canon's latest applications and trial the printout devices, seeing the quality firsthand.
Thursday, 20 June 2024
Eight gaming stations with private TV screens, PlayStations and headsets were set up in our Statement shipping container that was vinyl graphic-wrapped with Shin Megami Tensei V: Vengeance gaming advertisement.
Wednesday, 19 June 2024

