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The 2024 British Grand Prix was a resounding success with record-breaking event attendance - 480,000 visited over the weekend, and 164,000 were present for the Sunday Grand Prix as Sir Lewis Hamilton secured his ninth win.

The Goodwood Festival of Speed is an event that we've attended with client activations for many years. This year, The Event Structure returned with Wheel Pros and Alcon, as well as Alpine, with three different shipping container brand activations.

Fan zones have had a huge boost in popularity in recent years. The way fans engage at events has changed, presenting brands and events with an opportunity to connect with audiences by maximising their experience and creating positive experiences.

With more than 18.8% of the UK population belonging to the Generation Z age group (12-27 years old) and 22% Millennials (27-44 years old), brands must understand how to connect with this demographic and effectively build trust.

Our range of shipping container conversion products are popular rentals for construction and quarrying exhibitions and events. The corrugated construction of the exhibition unit sits beautifully alongside the construction equipment and emerging manufacturing technologies.

Two Impact Premium shipping container conversion upper deck terraces provided "the best view to watch the race" while the lower containers housed official Brompton merchandise and a presentation area to demonstrate how to unfold and fold a Brompton.

Roadshow marketing is an effective way to promote products and services, allowing brands like Canon to go directly to the audience. The Canon roadshow tour featuring the Vanquish exhibition display trailer allowed attendees to experience Canon's latest applications and trial the printout devices, seeing the quality firsthand.

Eight gaming stations with private TV screens, PlayStations and headsets were set up in our Statement shipping container that was vinyl graphic-wrapped with Shin Megami Tensei V: Vengeance gaming advertisement.

At the Trafalgar Square UEFA Champions Festival was Topps Match Attax with our Gallery Plus shipping container conversion, hosting four days of games, competitions, photo opportunities and guest appearances from football stars such as Javi Mascherano.

Poundland has rolled out its new exclusive homeware range via parent Pepco to all 800-plus UK and Ireland stores. To mark the occasion, the variety discounter recruited TV presenter Anthea Turner to showcase the range to passersby in Manchester's St Ann's Square and challenge them to where the products were sold.