News

At The Events Structure, we have an array of mobile broadcasting solutions to suit all requirements, allowing you to maintain full control over the filming and production as if in a broadcast house.

To drum up excitement about the new TV series available to stream, an experiential activation was hosted with Ocean Media at Westfield Stratford City, Wednesday, 30th to Thursday, 31st October 2024, in conjunction with the city's Halloween activities.

BYD UK hosted a brand activation at the Boardmasters Festival 2024 with event agency We Are Nameless using our Pursuit Plus mobile showroom.

On Friday, 9th August 2024, Arla Jörđ opened its Nordic Kitchen doors at St James Quarter, Edinburgh, during the Edinburgh Fringe Festival. The pop-up kitchen served a delicious selection of oat-based drinks and snacks for everyone to try over two days.

The Event Structure had two shipping container client activations at RecFest, a yearly festival for talent acquisition and HR professionals in Knebworth, UK.

Amazon Music +44 hosted a backstage activation using our Impact Premium customised container, with DJ Cuppy leading the way, interviewing stars such as Sean Paul after their on-stage performances.

Using our Impact Plus container bar, Lavazza hosted a pop-up barista at The Queue at Wimbledon, a vision of Fuel 4, made the experience of those waiting for tickets more enjoyable with complimentary coffee.

The 2024 British Grand Prix was a resounding success with record-breaking event attendance - 480,000 visited over the weekend, and 164,000 were present for the Sunday Grand Prix as Sir Lewis Hamilton secured his ninth win.

The Goodwood Festival of Speed is an event that we've attended with client activations for many years. This year, The Event Structure returned with Wheel Pros and Alcon, as well as Alpine, with three different shipping container brand activations.

Fan zones have had a huge boost in popularity in recent years. The way fans engage at events has changed, presenting brands and events with an opportunity to connect with audiences by maximising their experience and creating positive experiences.