News
Read the latest event industry news, events advice and developments on The Events Structure blog.
How do you turn one product into three unique brand experiences? Estrella did just that—reimagining the Impact Plus container to create a tailored solution for each of its festival sites: Gala, Hijacked and Between the Bridges. Read on to see how smart design met standout delivery across the UK.
Tuesday, 22 July 2025
Not sure which event container fits your brief?
With so many similar options, choosing the right structure isn’t always straightforward. That’s why we’ve created a quick guide to help agencies match their campaign to the right customized container—fast.
With so many similar options, choosing the right structure isn’t always straightforward. That’s why we’ve created a quick guide to help agencies match their campaign to the right customized container—fast.
Tuesday, 1 July 2025
Pop-up stages. Elevated VIP lounges. Broadcast booths with a view. If you’re planning an event this season, chances are you’re under pressure to deliver something bold — and that’s exactly what Vision was built for.
Friday, 23 May 2025
MyFitnessPal popped up in Kings Cross, London, with The Weight Modern: Museum of Dismal Diets on 16th January 2025, a date thought to be when most people give up their New Year's resolutions.
Tuesday, 15 April 2025
This year's Brighton Marathon Weekend was bigger and bolder - thanks to Brooks Running, who were announced as the Official Running Shoe and Apparel Partner for the 2025 event.
Tuesday, 8 April 2025
As we wrap up 2024, we took a moment to catch up with our events team and ask them about their favourite projects from the year. From standout jobs to remarkable sites and impressive shipping container conversions, here's what they had to say about the year gone by.
Thursday, 19 December 2024
As 2024 ends and our 2025 calendar becomes inundated with new bookings, we reflect on the last twelve months and celebrate this year's achievements.
Monday, 2 December 2024
At The Events Structure, we have an array of mobile broadcasting solutions to suit all requirements, allowing you to maintain full control over the filming and production as if in a broadcast house.
Monday, 25 November 2024
To drum up excitement about the new TV series available to stream, an experiential activation was hosted with Ocean Media at Westfield Stratford City, Wednesday, 30th to Thursday, 31st October 2024, in conjunction with the city's Halloween activities.
Thursday, 31 October 2024
BYD UK hosted a brand activation at the Boardmasters Festival 2024 with event agency We Are Nameless using our Pursuit Plus mobile showroom.
Wednesday, 4 September 2024

