Recently, Canon went on a B2B roadshow with our Vanquish exhibition trailer to showcase their business solutions, offering customers a chance to experience Canon's latest applications in person. Along with presenting its latest products, the roadshow tour, 'Presented in Full Colour', showed customers how they can be more effective, secure and sustainable in the office and home.
The Vanquish exhibition display trailer is a 13.4m state-of-the-art, highly flexible roadshow solution with a roof terrace designed for long-lasting, memorable experiences. The marketing trailer holds up to 80 people, making Vanquish ideal for hosting product demonstrations and presentations and creating immersive environments.
The Canon roadshow tour featuring the Vanquish exhibition display trailer allowed attendees to experience Canon's latest applications and trial the printout devices, seeing the quality firsthand. One of the event's highlights was showing the wide variety of applications that Canon can print on. In a mini-showroom style, the model kitchen was decorated with printed wallpaper, whilst printed tabletops and tools demonstrated Canon has the ability to print on almost anything.
The marketing trailer visited workplaces and encouraged attendees to upgrade their systems with the latest technology advancements and had the opportunity to engage directly with Canon's specialists.
What is roadshow marketing?
Roadshow marketing is an effective way to promote products and services, allowing brands like Canon to go directly to the audience. Like a mini-exhibition tour, exhibition trailers allow for face-to-face communication with potential customers and partners and can be the foundation for building effective brand-customer relationships.
A typical roadshow lasts between two and six months, providing ample opportunity to reach vast audiences on a national or international scale. With strategic planning, an exhibition trailer show can reach a vast audience.
Learnings from the Canon exhibition trailer roadshow
Exhibition trailers boost visibility
The marketing trailer enabled Canon the ability to travel directly to customers across multiple locations, successfully reaching a vast audience, boosting exposure and recognition for the new business solutions, and generating buzz.
Marketing trailers build customer engagement
By creating an engaging environment with hands-on interaction using all senses, Canon was able to foster strong connections between the customer and the brand. This connection will lead to positive brand associations, purchases, and repeat business.
Exhibition trailers instil customer confidence
Unlike other marketing channels where consumers rely on images or videos and jargon that claim products can do X, Y and Z, roadshows provide in-person proof, instilling confidence in the products and services on show. Further, customers can ask questions, boosting confidence levels.
Looking to hire an exhibition trailer?
The proven return on marketing trailers is astronomical. Due to the highly targeted and in-person abilities, every roadshow holds huge potential. The Events Structure has a range of exhibition trailers available, ranging in size and specifications to suit all roadshow outputs.
For more information on exhibition trailers The Events Structure on 0161 821 1010 and speak to a member of our events team.