The UEFA Champions Festival took place on Thursday, 30th May, kicking off four days of free family-friendly football-related entertainment, live music, giveaways, activations from UEFA Champions League sponsors and more, across central London at Potters Fields Park, Regent Street, Somerset House, South Bank and Trafalgar Square.
Highlights of the event included the opening ceremony with the mayor of London, Sadiq Khan, and the arrival of the UEFA Champions League trophy, the UEFA Champions League trophy display, a 5v5 competition with UEFA Champions League legends, an iconic display of 32 team captains' jerseys from this seasons UEFA Champions League, live performances from Rudimental and Faithless DJ Set.
At the Trafalgar Square festival was Topps Match Attax with our Gallery Plus shipping container conversion, hosting four days of games, competitions, photo opportunities and guest appearances from football stars such as Javi Mascherano. Fans could also get a personalised Match Attax card with their picture printed.
The Gallery Plus shipping container conversion featured an overhead graphic with "Create Your Own Match Attax Card Here" with the messaging repeated on the container's exterior side walls. Interiorly, the walls were branded with the logo and featured the photo booth and printing equipment for personalised Match Attax cards.
This was the second time the shipping container activation was featured at an event with Topps Match Attax. As part of the build-up for the 2024 Europa League title between Atalanta and Leverkusen, the activation was part of the official fan zone at Dublin Castle. Here, the event was hosted by TikTok sensation Coach Cain, giving away free coaching sessions.
Gallery Plus at events
The Gallery Plus customised container provides a unique and contemporary way to target, engage and sell to customers through communication and experiential activities. The product is a firm choice for those looking for a simple, contemporary activation solution that can be branded to deliver maximum impact, JD, Norton, Wheelpro and Canterbury opted for this product for their campaigns.
Although simple in design, Gallery Plus is a modular structure and like Lego, can be adjoined to create different structures. For the Tour de France, Tissot placed two Gallery Plus shipping containers on one another to create a dynamic branded presence visible to those cycling past.
Like all customised container products for hire, Gallery Plus is fully customisable through modification and fabrication. Sustain Fuels changed the exterior of the container to create a 'Back to the Future' inspired petrol station. Pepsi also modified the container with a stud wall to create a levelled TV.
Fully customisable interiorly and exteriorly, with endless application options, it's easy to see why Gallery Plus is a popular choice for brands.
For more information on the Gallery Plus shipping container conversion hire as a brand activation please contact The Events Structure today on 0161 821 1010.