A global leader in electric vehicle technology, BYD is at the forefront of the automotive industry's transition to sustainable mobility. Their innovative EVs, equipped with cutting-edge blade battery technology and intelligent design, showcase their commitment to creating a greener future.
BYD UK has been touring family-friendly automotive events throughout the Summer of 2024 with our Pursuit Plus mobile showroom.
BYD UK mobile car showroom at the Boardmasters Festival
BYD UK was the official automotive partner of the Boardmasters Festival 2024, Cornwall's own surf and music festival that took place Wednesday, 7th to Sunday, 11th of August, across two sites on the Cornish coast.
BYD UK hosted a brand activation at the festival with event agency We Are Nameless using our Pursuit Plus mobile showroom.
From sleek car displays to interactive gaming experiences, the mobile showroom immersed visitors, creating memorable and shareable moments that embodied BYD's innovation and family-fun brand values.
Displayed within the Pursuit Plus mobile showroom was the much-anticipated SEAL U SUV, the YANGWANG U8 SUV and the YANGWANG U9 Supercar.
Visitors could enjoy a car karaoke session in BYD Dolphin, a DJ lesson with DJ Lindy, FIFA games consoles, hair braiding and glitter tattoos, grab machines with dolphin memorable, table football and more.
Our BYD UK Pursuit Plus mobile showroom was at Boardmasters Wednesday, 7th to Sunday, 11th August, British Motor Show, Thursday, 15th to Sunday, 18th and CarFest Friday, 23rd to Sunday, 25th.
Mobile showrooms for the automotive industry
Our Pursuit Plus mobile showroom has been a feature in many car brand activations including Caterham Cars and Genesis Motor at the Goodwood Festival of Speed, Opel and Porshe.
Mobile showrooms allow car brands to take the buying experience to their target market and grant would-be customers the chance to view their models in a non-intrusive way. By creating an immersive environment and hosting experiential activities, BYD UK has created happy memories that visitors will associate with the family-favourite Dolphin car.
Mobile car showrooms can be activated almost anywhere, whether on a busy high street or at an event, such as the Boardmasters Festival. The Pursuit Plus model is spacious to showcase the latest car models inside and can hold up to 150 guests.
All our mobile car showrooms are durable and engineered to the highest standard with full climate control including air conditioning and heating, ideal for all-year use. And, with a short set-up time, car brands can efficiently tour the UK and Europe to promote their latest vehicles at prime locations and events like BYD UK.
To enquire about our mobile car showrooms, please contact The Events Structure today on 0161 821 1010.