News
Read the latest event industry news, events advice and developments on The Events Structure blog.
With an increase in stock demand and online orders, while dealing with a surge in employee absences, retailers and supermarkets have no option but to put radical plans in place to deal with these difficult circumstances to continue to support customers and our communities.
Monday, 23 March 2020
In a time of widespread uncertainty, panic and confusion, an employee or community awareness event can instil clarity and calm in your audience, while providing you with a platform to educate your audience, discuss plans and answer any concerns.
Tuesday, 17 March 2020
Despite events currently unaffected, many organisers are wondering how their communication strategies should evolve while the appetite for travel and live events has decreased over the COVID-19 concerns.
Monday, 9 March 2020
Hosting a container bar is a fantastic opportunity to encourage people to socialise with and enjoy your brand. Make your container bar memorable for all the right reasons with our Styling Your Pop-Up Shipping Container Bar guide.
Monday, 9 March 2020
German automobile manufacturer Opel took our Pursuit mobile showroom around Germany to promote their latest Corsa vehicle. The roadshow campaign "The Normal Ones", embraces everyday heroes who would benefit from the accessible, approachable and inspiring car.
Wednesday, 4 March 2020
Attending a sports event is no longer about watching the spectacle itself, but the social experience associated with it. While most sporting events and venues have been providing pre- and post-match entertainment for years, the fan experience is becoming more structured and sophisticated to cater to this ongoing demand.
Tuesday, 3 March 2020
Our Gallery Plus event container complete with Canterbury branding proved to be incredibly popular with rugby fans at Guinness Six Nations. Mirroring a typical rugby changing room where important decisions are made, the container pop-up store showcased Canterbury rugby kits in style.
Tuesday, 3 March 2020
Last week, the Events Structure team headed to London for the Event Product Show 2020, for the third year running. This year-round, taking along our latest multi-deck shipping container conversion, Impact Premium with us.
Tuesday, 3 March 2020
With roadshows being one of the biggest marketing trends of 2019 with no sign of slowing down, there's no better time to take your experiential marketing on the road with an event trailer.
Monday, 24 February 2020
Ideal for catering and serving beverages at indoor and outdoor events, shipping container bars provide a memorable bar experience for guests. Unlike other pop-up bars, shipping container bars are a cost-effective solution host to a range of benefits.
Monday, 17 February 2020

