News
Read the latest event industry news, events advice and developments on The Events Structure blog.
New for 2020, we are launching our latest mobile showroom Expandable, a 35m2 demountable structure that features excellent internal presentation/exhibition space. Expandable is available to hire for short and long term hire immediately.
Wednesday, 19 August 2020
Across the globe, exhibitions, conferences, meetings and events are being cancelled, with cancellations now stretching into 2021. However, we are experiencing clients, both existing and prospective, looking at ambitious marketing roadshows as a solution to their communication plans in both 2020 and 2021.
Wednesday, 12 August 2020
Despite these unprecedented times, it's not all doom and gloom for the events industry. In fact, the time to start planning your next event for when lockdown eventually ends is now.
Monday, 18 May 2020
The COVID-19 pandemic provides many lessons, as well as substantial impacts, for every company and employee working in the events sector. It’s these changes that can help positively contribute to the reinvention of our sector and help to rebuild both the morale of our society and the economic regeneration of our nations.
Friday, 15 May 2020
With an increase in stock demand and online orders, while dealing with a surge in employee absences, retailers and supermarkets have no option but to put radical plans in place to deal with these difficult circumstances to continue to support customers and our communities.
Monday, 23 March 2020
In a time of widespread uncertainty, panic and confusion, an employee or community awareness event can instil clarity and calm in your audience, while providing you with a platform to educate your audience, discuss plans and answer any concerns.
Tuesday, 17 March 2020
Despite events currently unaffected, many organisers are wondering how their communication strategies should evolve while the appetite for travel and live events has decreased over the COVID-19 concerns.
Monday, 9 March 2020
Hosting a container bar is a fantastic opportunity to encourage people to socialise with and enjoy your brand. Make your container bar memorable for all the right reasons with our Styling Your Pop-Up Shipping Container Bar guide.
Monday, 9 March 2020
German automobile manufacturer Opel took our Pursuit mobile showroom around Germany to promote their latest Corsa vehicle. The roadshow campaign "The Normal Ones", embraces everyday heroes who would benefit from the accessible, approachable and inspiring car.
Wednesday, 4 March 2020
Attending a sports event is no longer about watching the spectacle itself, but the social experience associated with it. While most sporting events and venues have been providing pre- and post-match entertainment for years, the fan experience is becoming more structured and sophisticated to cater to this ongoing demand.
Tuesday, 3 March 2020

