The COVID-19 pandemic provides many lessons, as well as substantial impacts, for every company and employee working in the events sector; Whether that is remembering not to take for granted the work we all love to deliver, or the need to reinvent the contribution we provide imaginatively and safely for our clients and the wider community. It’s these changes that can help positively contribute to the reinvention of our sector and help to rebuild both the morale of our society and the economic regeneration of our nations.
It's becoming increasingly clear that major tradeshows and exhibitions are not likely to restart in the short term, and it seems unlikely that consumers will have confidence in attending such events for a long time to come. This has already manifested itself in an increase in organisations looking at how they take their product, brand message, demonstration, or training directly to their audiences.
We have experienced enquiries from organisations looking at starting short and long-term roadshow strategies, both national and pan European as a tool to achieve their business goals.
Whilst much of our work is in support of sponsorship activation strategies and festival audience engagement, via our pioneering roadshow strategies, we have always delivered a strategy that provides an alternative to the conventional traditional trade shows and congresses. We work in both the UK and across Europe where our roadshow trucks and self-drive promotional vehicle engage with a mixture of B2B and B2C audience.
In the post-COVID-19 period, in the absence of traditional exhibitions and congresses, the sector needs to evolve and find new solutions to new challenges. Our solution is simple: If large scale events are neither possible or attractive, then taking an event experience directly to your audience is the most effective solution to positively impact in an imaginative way.
Our roadshow trucks and exhibition units are perfect for product roadshows, whether this is for short term plans or longer-term strategies. We can work to government guidelines across all countries to ensure our services conform to guidelines on social distancing.
One of the added values of opting for a roadshow using an exhibition truck is the ability to deliver a more targeted approach. A roadshow can more effectively target areas and markets where the economy is buoyant and crucially react quickly to lockdown impositions. In looking at how the sector reinvents our solutions, finding solutions that have a level of agility built in from the outset, but with the ability to target in as precise a way as a digital campaign might, will help to inspire brands to reinvest early in the post lockdown period.
Once everything starts to get back up and running, it won’t be business as usual, but a “new usual”. In achieving this “new usual” it will be very more important to deliver agility. We will doubtless have experience in last minute lockdowns, outbreaks in key areas and no end of nervousness. Here we believe that our solutions can deliver that agility and help to build a more effective new normal.
If you are starting to think about how you engage your audiences, we are always on hand to help guide you through this selection process if you are preparing recommendations.
If we can help in any way then please do not hesitate to get in touch, on 0161 821 1010 or email@example.com