In a time of widespread uncertainty, panic and confusion, an employee or community awareness event can instil clarity and calm in your audience, while providing you with a platform to educate your audience, discuss plans and answer any concerns.
Whether educating employees or key stakeholders on your continuity plan or informing the public on the crucial steps you are taking to help the district, your awareness event must undergo careful planning consideration to ensure your event is a success and covers all vital points.
Set event goals
Would like to action your business continuity plan and need employees or volunteers across different regions to get on board and deliver? Perhaps you are looking to tackle serious community concerns and require public input?
Whatever your event goals, list them as these will help you understand what event format will be the most beneficial. A self-drive vehicle may be the best solution to reach and educate employees or volunteers at different locations, whereas a customised shipping container may be the ideal stage to conduct face-to-face Q&A's with targeted groups of the public.
Set an agenda
Once you're aware of your event goals and event output, it's important to set an event agenda. An agenda will ensure you cover all fundamental issues in the necessary timeframe and don't sway off-topic. An event agenda is particularly important for Q&A-based events.
Always allocate extra time between agenda items to ensure the awareness event doesn't run past the scheduled time.
Consider your event logistics
Check your event date and time to be sure it doesn't conflict with other community awareness events in your area, or busy working periods if delivering an employee event. You don't want to lose valuable attendance.
Always assess if your community awareness event is viable by engaging with your local authority Environmental Health and local NHS Public Health teams for up-to-date advice in your area.
Consider making your awareness event small, and as localised as possible, whether attending on-site stores or travelling to multiple community locations. A self-drive vehicle or portable customised shipping container will help keep audiences small and intimate, helping keep the event on the agenda while tackling public concerns face-to-face and further instilling peace of mind.
Consider your event marketing
Make sure your event marketing reflects the concerns and vital points of your community awareness event. All wording and imagery should be carefully considered, helping to clarify your event while helping to instil calmness in your audience.
Ensure the look of your community event is also considered. If your event is regarding a health issue, your event should have a clinical feel, whereas if your event is regarding a security issue, your event should have a secure feel with guards on-site.
Always follow-up your event
Once your event has ended, gather all employees and volunteers to debrief and evaluate the event. See whether event goals were met, and discuss any public issues or concerns that may have been raised.
If regarding the public, ensure coverage is available online to reinforce your event goals and messaging, tackle all concerns raised and evaluate the community awareness event.
From our Gallery Plus customised containers with a highly secure structure and clinical presentation to our self-drive Ranger exhibition unit ideal for delivering your message to targeted audiences between locations, we have a wide range of roadshow trucks, customised shipping containers and self-drive promotional vehicles to help you find the right output for your public awareness event. For more information, contact The Events Structure on 0161 821 1010 today.