News

With roadshows being one of the biggest marketing trends of 2019 with no sign of slowing down, there's no better time to take your experiential marketing on the road with an event trailer.

Ideal for catering and serving beverages at indoor and outdoor events, shipping container bars provide a memorable bar experience for guests. Unlike other pop-up bars, shipping container bars are a cost-effective solution host to a range of benefits.

Shipping containers sole purpose was once to haul large materials across the world, but that's no longer the case. Shipping container conversions are taking the events industry by storm, with customised containers used for a wide range of applications.

Unlike other mobile bar solutions, container bar conversions are applicable for a wide range of different events and applications. We've put together an event guide to container bar hire to take you through everything you need to know about hiring a container bar conversion for different event types.

Whether you need a talking-point for a promotional roadshow or a VIP area for your next event, nothing demands attention and turns heads at events quite like our new event trailer.

Impressive on location and in transit, customised containers help you stand out from the competition and are fully customisable and adaptable for all event and campaign types including experiential marketing, mobile retail and product demonstrations.

Roadshow trailers are becoming increasingly popular, gaining momentum as the go-to tactic to elevate a brand's overall events marketing strategy. Often used for a roadshow series conducted in a handful of locations, roadshow trailers allow B2B and B2C businesses to go directly to their audience and raise awareness in an in-person, interactive format.

As 2019 comes to an end and we look forward to a new year, 365 days of event possibility arrives. Planning a new and successful events diary and strategy for 2020 requires factoring the latest industry trends and changes.

With 2019 coming to an end and we begin turning our attention to 2020, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite 15 activations and instalments of 2019.

With sustainability taking centre stage in the event planning industry, new festivals are emerging with a focus on saving the planet and already established events are taking substantial measures to reduce their carbon footprint.