Read the latest event industry news, events advice and developments on The Events Structure blog.
Event Marketing: Your Guide to Planning the Ultimate Pop-Up Experience
Whilst there are numerous ways you can market your business and engage with your target audience online, sometimes the best results come from good old
Monday, 19 January 2015Read more
Converted Shipping Containers: Updating Your Marketing
Over the years the saturation of conventional media and marketing channels has reduced the effectiveness of traditional media channels.
Thursday, 8 January 2015Read more
Google Analytics: Proving ROI on Your Exhibition Unit
Physicalytics talk events ROI and how companies can capitalise on engagement.
Wednesday, 3 December 2014Read more
Promotional Vehicles with Graphic Impact
Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potential.
Friday, 21 November 2014Read more
Event Marketing: Making Your Exhibition Unit Stand Out
A standard approach to marketing will only ever generate standard results, but The Events Structure can show you how to stay ahead of the curve.
Friday, 31 October 2014Read more
Event Marketing Fails and How to Avoid Them
Today, we’re bringing you some of the most common event marketing fails and advice on how to make sure you business doesn't get caught out.
Wednesday, 29 October 2014Read more
Improving Customer Experience in Your Exhibition Unit
Maximising the potential of your retail space starts with a design your audience can’t ignore. In business, first impressions are everything – and to
Tuesday, 28 October 2014Read more
Event Exhibition Units: Improving Purchasing Efficiency
In today’s marketing world, it’s becoming more and more important for businesses to design strategies with customer behaviour in mind.
Monday, 20 October 2014Read more
Ranger Self Drive Fleet Expands
Demand for our Ranger Self Drive exhibition unit fleet grows
Wednesday, 15 October 2014Read more
Exhibition Unit News: Growth In Experiential Marketing
Offering unparalleled ROI - it's no wonder the growth of event marketing is accelerating
Friday, 10 October 2014Read more