News

With 2019 coming to an end and we begin turning our attention to 2020, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite 15 activations and instalments of 2019.

With sustainability taking centre stage in the event planning industry, new festivals are emerging with a focus on saving the planet and already established events are taking substantial measures to reduce their carbon footprint.

The Events Structure headed to ExCeL, London with seven white 20' event shipping containers for Google's annual Cloud Next UK developer event Wednesday, 20th - Thursday, 21st November.

Festivaliation is changing B2C and B2B events for the better, as exhibitions, tradeshows, conferences and activations are adhering to this format in a bid to attract, entertain and engage audiences. The event trend is being adapted by more and more brands.

As part of the Battersea Park annual fireworks display celebrations, Huawei hosted a VIP area for invited guests using two Impact Premium event shipping containers.

Tradeshows are stressful, often requiring months of groundwork and preparation. With this much thought and planning, you will want an impressive and time-sensitive tradeshow event structure that maximises performance and eliminates last-minute set-up glitches.

A mobile extension of your brand, a temporary event structure can help tackle the Christmas rush. The event structure can be placed outside of an existing store to help with consumer demand, or be placed on at a popular destination for increased revenue and brand awareness.

Forecasted extreme weather conditions forced Boardmasters Festival to cancel hours before gates opened. This was not the only event to cancel because of bad weather. After one of the wettest Summers on record, event organisers are looking for weatherproof structures for their next event.

One way to make a real impact on customers at an event is with a shipping container conversion bar. A pop-up bar with a difference, shipping container bars can serve hundreds of guests at an event.

Last Friday, Vets4Pets launched a pop-up French-themed dog café in Victoria Park, a popular dog-walking destination, to hand out treats to the nation’s favourite pet and educate their owners on the dangers of lungworm.