News

The Events Structure headed to ExCeL, London with seven white 20' event shipping containers for Google's annual Cloud Next UK developer event Wednesday, 20th - Thursday, 21st November.

Festivaliation is changing B2C and B2B events for the better, as exhibitions, tradeshows, conferences and activations are adhering to this format in a bid to attract, entertain and engage audiences. The event trend is being adapted by more and more brands.

As part of the Battersea Park annual fireworks display celebrations, Huawei hosted a VIP area for invited guests using two Impact Premium event shipping containers.

Tradeshows are stressful, often requiring months of groundwork and preparation. With this much thought and planning, you will want an impressive and time-sensitive tradeshow event structure that maximises performance and eliminates last-minute set-up glitches.

A mobile extension of your brand, a temporary event structure can help tackle the Christmas rush. The event structure can be placed outside of an existing store to help with consumer demand, or be placed on at a popular destination for increased revenue and brand awareness.

Forecasted extreme weather conditions forced Boardmasters Festival to cancel hours before gates opened. This was not the only event to cancel because of bad weather. After one of the wettest Summers on record, event organisers are looking for weatherproof structures for their next event.

One way to make a real impact on customers at an event is with a shipping container conversion bar. A pop-up bar with a difference, shipping container bars can serve hundreds of guests at an event.

Last Friday, Vets4Pets launched a pop-up French-themed dog café in Victoria Park, a popular dog-walking destination, to hand out treats to the nation’s favourite pet and educate their owners on the dangers of lungworm.

Our Warrior promotional vehicle is currently on a four-week B2B and B2C tour of the UK (Saturday, 31st August - Saturday, 28th September) with Scottish Widows, offering free pension guidance and ice cream to the people of London, Bristol, Birmingham, Southampton, Cardiff, Liverpool, Glasgow and Manchester.

From unexpected locations and unique menus to chef interactions and live cocktail demonstrations, pop-up restaurants and bars cater to the “Experiential Diner” looking for something out-of-the-ordinary when it comes to their dining experience.