COVID-related event cancellations have had a detrimental impact on businesses around the UK, with many companies revealing new business enquiries have dramatically declined since March.
This decline is partly due to key stakeholders unable to gain face-to-face entry with prospective clients, with virtual lead generation events proven "not as effective".
With no confidence in traditional gatherings and exhibitions a current no-go, businesses around the UK are both apprehensive and unsure about their next steps in generating leads and combating these uncertain times.
However, contrary to popular belief, face-to-face events in 2020 are not over. Lead generation event marketing can be revived if we rethink lead generation and get creative with events.
Exhibition trailers are the most effective lead generation event solution that delivers both creativity and safety in these challenging times, here’s why:
Puts You in Complete Control of Your Event
In these uncertain times, you need to feel reassured your lead generation campaign is guaranteed to go ahead, and with an exhibition trailer, you have that security.
If there are new Covid travel restrictions in place during your event, such as a local lockdown, and you're unable to visit a certain location as planned, you can easily divert your event and visit a different unaffected region.
Further, an exhibition trailer can deliver a quick turnaround event. Once fitted out, the trailer can be deployed to its first location straight away, allowing you to get to your prospects quickly and efficiently.
Allows You to Target Key Individuals Face-to-Face
Exhibition trailers allow you to travel to different locations over a set amount of time, allowing you to go directly to your prospects and meet face-to-face with key decision-makers.
With many prospects understandably reluctant to travel at this moment, and many meeting rooms inadequate for social distancing, an exhibition trailer provides a more profitable answer than video conference.
Further, as your event is essentially "on wheels" you can travel to as many locations and visit as many prospects as required. If someone is unable to attend on the day of the exhibition trailer meeting, there's technology on board to hold hybrid events if needed.
Allows for a Controlled Environment
Appointments only, the correct PPE, digital thermometers, air purifiers, fogging machines and cleaning between prospects, are just some of the ways you can make prospects feel at ease when attending your exhibition trailer event.
With an exhibition trailer, you have full control over the environment. As well as fully customising the vehicle inside and outside to ensure maximum branding, you can create an environment that follows the current government and World Health Organization guidance, such as applying floor markers to indicate social distancing implementations.
As exhibition trailers are spacious event structures, attendees will feel at ease. As the trailers are contained, implementing a one-way system, and monitoring how many attendees enter and exit the trailer is easy and effective.
When it comes to business and lead generation, there is only so much you can achieve from sitting in front of your monitor. Live events allow prospects to immerse themselves in the product or service. Stand out from your competition with an exhibition trailer roadshow event. For more information on exhibition trailers and events that follow Covid procedures, contact The Events Structure team today on (0161) 821 1010.