News

As the year ends, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's activations, instalments and custom-build projects.

After an unprecedented year, you might feel any event planning is unrealistic. But roadshow tours are the most reliable, effective and efficient face-to-face option, helping you achieve your event goals, giving you the ability to plan your 2021 marketing with confidence.

With many events and exhibitions delayed, restricted, or cancelled, exhibition trailers are fast becoming the only Covid-secure way to guarantee your message is delivered to target audiences.

In previous news posts, we have outlined some of the key considerations when starting to think about a shipping container conversion project. However, in starting to design a conversion there are some critical consideration that are often overlooked. Here are some of our hints and tips based on our extensive experience:

Last week, The Events Structure team headed to London to deploy and install our latest custom-build container project, a permanent fixture shipping container cafe for a new business premise on the Angel Gate development.

If you are looking at starting a custom-build shipping container conversion project, where do you start? We thought it might be useful to share some hints and tips based on our extensive experience.

Here at The Events Structure, our client projects never end up looking like an off “off the shelf” solution. Our hire containers are customisable with internal fit-out, internal and external graphics and event custom paint finishes if needed. Its never been more important to stand out from the crowd, create a point of difference and deliver your message in an original way.

Covid-19 has thrown a spanner in the works, as commerce executives face their most challenging times in their business lifetimes. To win back customers, these non-essential stores must rethink their customer experience in-store and online.

Many clients are worried their roadshow plans will be disrupted due to border constraints when the transition period ends for Britain leaving the European Union. The Events Structure is part of the Roadshow Group umbrella, ensuring you have the resources to deliver your roadshow with ease and sophistication between the UK and Europe.

As we start seeing an uptake in enquiries for major roadshow projects, a common question we are getting asked is whether it is right to acquire a new exhibition trailer or to hire one short, medium or long term.