News

Covid-19 has thrown a spanner in the works, as commerce executives face their most challenging times in their business lifetimes. To win back customers, these non-essential stores must rethink their customer experience in-store and online.

Many clients are worried their roadshow plans will be disrupted due to border constraints when the transition period ends for Britain leaving the European Union. The Events Structure is part of the Roadshow Group umbrella, ensuring you have the resources to deliver your roadshow with ease and sophistication between the UK and Europe.

As we start seeing an uptake in enquiries for major roadshow projects, a common question we are getting asked is whether it is right to acquire a new exhibition trailer or to hire one short, medium or long term.

We are often approached by clients looking for the best exhibition trailer solution to their brief, with a list of practical criteria. But other than this, a pretty open impression of what they might need. We thought it might be useful to share some hints and tips on finding the most exhibition trailer for your brief using our extensive experience.

Over recent times, in the absence of major exhibitions, tradeshows and congresses, we have experienced an increase in clients looking at exhibition trailers for B2B and B2C roadshows. Here are our some of our key thoughts and roadshow recommendations.

Contrary to popular belief, face-to-face events in 2020 are not over. Lead generation event marketing can be revived if we rethink lead generation and get creative with events.

New for 2020, we are launching our latest mobile showroom Expandable, a 35m2 demountable structure that features excellent internal presentation/exhibition space. Expandable is available to hire for short and long term hire immediately.

Across the globe, exhibitions, conferences, meetings and events are being cancelled, with cancellations now stretching into 2021. However, we are experiencing clients, both existing and prospective, looking at ambitious marketing roadshows as a solution to their communication plans in both 2020 and 2021.

Despite these unprecedented times, it's not all doom and gloom for the events industry. In fact, the time to start planning your next event for when lockdown eventually ends is now.

The COVID-19 pandemic provides many lessons, as well as substantial impacts, for every company and employee working in the events sector. It’s these changes that can help positively contribute to the reinvention of our sector and help to rebuild both the morale of our society and the economic regeneration of our nations.