It might have been a shorter and more intense festival season than we are used to, but the summer 2021 festival season reached a spectacular highlight with our activation containers both front of house and back of house at Parklife 2021.
Following a pandemic-induced hiatus, the Parklife festival returned on 11th-12th September 2021 for another year with a stellar line-up. The Events Structure returned too with two customised container activations for legendary sportswear brand JD Sports.
Providing a unique consumer engagement centrepiece “front of house” was the Impact Premium customised container configuration, playing host to consumer interactions and an upper deck for DJ sets. The Impact Premium double-deck customised container branding allowed JD Sports to engage large audiences with DJ sets.
The double-deck structure was wrapped in a striking matte black finish, with JD branding prominent to all faces, whilst the lower container also had a strong JD Sports internal branding treatment.
Our Gallery Plus customised container was the centrepiece of JD Sports’ “back of house” strategy, providing an environment to engage artists, influencers and VIPs with JD Sports messaging and product. The 6m x 2.5m space was dissected into two distinct environments using a front contra-vision wall. Again the structure was branded strongly both internally and externally.
Despite the later than usual summer date, the festival attracted a sell-out 80,000 audience with fine weather making for a memorable weekend.
To enquire about an event shipping container conversion or temporary event structure for an event, please contact The Events Structure today on 0161 821 1010.