Following a pandemic-induced hiatus, the Goodwood Festival of Speed returned 8th-11th July 2021 for another year. The Events Structure returned too with two new brand customised container activations.
Every year, Goodwood is home to some of the world's best automotive events, but due to the global pandemic had to cancel in 2020. Thankfully, the Festival of Speed returned this year, allowing car lovers to gather and witness legendary racing drivers behind the wheels of some of today's rarest and most impressive machinery.
The last event in 2019 saw The Events Structure create a shipping container activation for Montblanc using the Statement container cluster. This year we returned with two unique customised container activations for two different brands:
Kwik Fit brand container activation
At this year's Goodwood Festival of Speed was Kwik Fit, the UK's leading car servicing and repair specialists. Utilising our Statement customised container cluster, the brand paid homage to their history and fast-fit service for tyres, exhausts, batteries and breaks.
Outside of the container cluster was last year British Touring Car Championship-winning Ashley Sutton’s car. On top of the activation was Lewis Hamilton’s brother, Nicholas Hamilton's car, which also contended in the 2020 BTCC championship sponsored by Kwik Fit.
GVE London supercar dealership activation
Our second container activation at Goodwood Festival of Speed was for GVE London, an independent supplier of supercars and luxury vehicles. The installation included two Gallery customised containers, one Impact Premium and one Showroom.
One Gallery customised container labelled "GVE London", enabled visitors insight into the values of the company and the type of cars expected to see at their London-based dealership. The second Gallery container, "GVE Detailing", allowed customers to learn the customisation options available when purchasing a car.
The Showroom customised container displayed one of the supercars available while advertising their car purchase options. The Impact Premium double-deck customised container branded "VIP Area" allowed potential customers to talk about any of the cars they're interested in while grabbing a snack. The upper deck provided views over of the supercars on display and the festival.