As we start seeing an uptake in enquiries for major roadshow projects, a common question we are getting asked is whether it is right to acquire a new exhibition trailer or to hire one short, medium or long term.
The lion share of our clients, both existing and lapsed, have taken the strategic decision to hire an exhibition trailer and let us take care of everything rather than buy. This tends to be the most cost-efficient, risk-free and capital prudent strategy.
The duration of hire needs to extend to many years to make the risk or making a major capital investment a more attractive option, even then there are even more important considerations to a factor beyond just cost.
Hiring an Exhibition Trailer is More Practical
Another key consideration is what type of exhibition trailer will be best suite. Once a roadshow starts, the experience with client experiences, site locations, geographical transiting, climatic fluctuation, heating and temperature control requirement can change the brief for what is needed. By committing to only hire your roadshow strategy can be adjusted, scaled up, scaled down or simply refreshed. If a major build acquisition is committed to, this simply becomes impractical.
Many clients are now trying to be more agile; looking at hiring project an exhibition trailer that can be turned around in a few weeks if needed. By contrast, a major build project can run to 6 months plus before hitting the road. This means the ability to be agile is much less practical, furthermore, capital investment starts being required long before a return starts to be realised.
There are also practical considerations to take into account in reaching the best conclusion, whilst hire options come with fully managed solutions, with acquisition you will need to consider factors such as storage, maintenance, insurance, method statements, routine servicing/testing and regulatory compliance.
If you are at the beginning of your journey, considering which is the most appropriate exhibition trailer, roadshow truck or promotional vehicle for you, then we are here to help. We can give you clear advice, guidance, and cost structures for both solutions, feel free contact us on 0161 821 1010.