When global beer brand Estrella teamed up with Orange Beach Bars, they needed an event structure that could adapt, impress, and deliver. It had to stand out in a field in Peckham, feel at home by the Thames in London, and work seamlessly in Exeter.
Their answer? The Impact Plus — a high-end converted container with an upper floor. Perfect for VIP areas, pop-up container bars, and unforgettable brand experiences.
But this wasn’t just about using a great product—it was about how Impact Plus was reimagined at each site to deliver unforgettable experiences.
A Festival Tour in Three Acts
1. Gala Festival, Peckham — Dual Impact Shipping Containers
At the Gala Festival, Estrella used two converted containers side by side—both featuring upper decks and stair access on each end. The two event shipping containers were wrapped in a mosaic pattern designed to reflect Estrella’s brand identity, forming a star across the structure when viewed from the front.
Challenges:
The site’s steep slope meant the units needed to be perfectly level to align the design and signage. However, the stairs didn’t reach the uneven ground.
Solution:
Our team built custom landings on-site, ensuring safe access while maintaining a seamless look. The dual-container layout transformed this setup into a striking branded container bar and experiential brand environment, proving the versatility of our customised containers.
2. Hijacked Festival, Exeter — Sleek, Scaled Simplicity
At Hijacked Festival, simplicity was key. Estrella opted for a single event container with a lower deck only. Branded, functional, and quick to set up, this converted container became a sleek container bar hire solution that still stood out.
This deployment showed how an experiential container doesn’t always need an upper deck to make an impact—it’s all about matching the design to the space and the audience.
3. Between the Bridges, London — Compact Brilliance
London’s Between the Bridges venue posed a challenge: limited access and tight delivery conditions. But with one Impact Plus event container, our team made it work.
This time, the upper deck housed a bespoke lightbox sign that lit up the night skyline. The space below became a stylish shipping container bar that captured the brand's Mediterranean vibe.
Design Details that Brought Barcelona to the UK
Estrella’s vision went beyond functionality. It was about creating an environment that felt like Barcelona—warm, vibrant, and handmade.
- Mosaic vinyl wrap gave the container a bespoke feel
- Ply flooring and countertops delivered rustic authenticity
- Bamboo panelling on the upper deck evoked sunny terraces
- Modular bar setups were swapped between events to adapt to audience needs
- The light-up signage glowed warmly at night—part branding, part ambiance
Each detail contributed to an immersive brand world built from a customised event shipping container.Long Lead Time = Big Creative Payoff
The first inquiry came through more than six months before the first event. That runway gave both the Estrella and Orange Beach Bars teams time to customise the container bar design to perfection—exploring everything from branded wraps to modular layouts.
With thoughtful planning and collaboration, an event container hire solution became something far more: a signature presence across three events.
Start Simple, Then Scale
As Michael, our project lead, explains:
“If you’re planning your first brand activation, start with a single container—our Gallery Plus. It’s a blank canvas. From there, you can scale up—adding an upper deck, signage, or even pairing two containers side by side. The key is to design for your space and audience, not just the idea.”
What the Client Said
“Working with Event Structure was an amazing experience from start to finish. Michael was always accessible and answered any questions I had, making sure we chose the perfect setup. Everything was clear and easy to discuss, and the structure they created was bespoke and incredibly effective for the brand.”
Sarah Davies, Director Orange Beach Bars
Build Your Brand Experience with Impact Plus
Whether you need a standout event container, a custom-built shipping container bar, or a scalable structure for a multi-site tour, Impact Plus delivers the flexibility, presence, and polish to bring your vision to life.
Want to find out more?
Explore our full range of container bars for events and brand activations.
Or take a closer look at the specs to see how Impact Plus can work for your next event.
Click the link below:
https://www.theeventsstructure.com/products/customised-containers/impact-plus