Every year, we help brands turn bold ideas into unforgettable real-world moments. 2025 was no exception.
From stacked structures overlooking festivals to mobile exhibitions touring the UK, these are the Top 10 Activations of 2025 — a celebration of craft, collaboration, and the power of immersive experiences.
Let’s get into it.
10. Nike – A Custom Build That Went the Distance
For Nike’s Calling All Runners campaign, we engineered two 40ft high-cube containers into a bespoke, runner-focused experience.
- Bold design
- Deep collaboration
- Precision fabrication
The build delivered a high-energy environment inspired by movement — a perfect example of how modular event structures can bring agency visions to life.
Product used: Gallery Plus (custom-engineered variant) — https://www.theeventsstructure.com/products/customised-containers/impact-plus
9. Omoda & Jaecoo – Automotive Innovation on Display
Product used: Expandable Horizon — https://www.theeventsstructure.com/products/mobile-showrooms/expandable-horizon
As these automotive brands showcased their latest innovations, our Expandable Horizon provided a travelling hub for:
- Demonstrations
- Visitor engagement
- Digital experiences
A mobile showroom turning product discovery into immersive, interactive experiences — one of the strongest experiential marketing examples of the year.
8. Commonwealth War Graves Commission – A Touring Exhibition of Remembrance
Product used: Expandable Vista — https://www.theeventsstructure.com/products/mobile-showrooms/expandable-horizon
The CWGC’s “For Evermore” exhibition travelled from Wembley to Bletchley Park using our Expandable Vista unit.
- Invited visitors to learn, reflect, and connect
- Easy to deploy
- Highly mobile
A meaningful experiential marketing example showing the power of mobility, storytelling, and community engagement.
7. Hitachi – A Mobile Learning Experience Across Europe
Product used: Expandable Horizon — https://www.theeventsstructure.com/products/mobile-showrooms/expandable-horizon
The Hitachi Grid Components Roadshow brought education directly to communities in Norway with a fully immersive mobile showroom:
- Technical demonstrations
- Hands-on problem-solving
- Brand engagement with specialists
A brilliant example of how roadshows transform complex topics into accessible, interactive experiences.
6. BBC – Broadcast Centres for the UK’s Biggest Festivals
Product used: Custom build — inquire for more information
Our custom broadcast structures supported the BBC at:
- Radio 1’s Big Weekend
- Parklife
- Radio 2 in the Park
- Reading & Leeds
- Glastonbury
From live commentary hubs to content creation spaces, each setup was engineered for constant use, quick transitions, and long days on site — showcasing experiential marketing examples built for scale, reliability, and flexibility.
5. Estrella – A Three-Festival Architectural Tour Across the UK
Product used: Impact Plus — https://www.theeventsstructure.com/products/customised-containers/impact-plus
Estrella’s festival tour included:
- Gala Festival, Peckham: Two upper-deck containers wrapped in a mosaic star
- Hijacked Festival, Exeter: Sleek single-deck setup
- Between the Bridges, London: Compact build with a glowing lightbox
From sloped sites to tight delivery windows, each activation reimagined our shipping container conversions to deliver a true brand-world experience inspired by Barcelona.
Want to see the full story of how Estrella brought Impact Plus to life across three festivals? Read more here.
https://www.theeventsstructure.com/news/blank-canvas-brand-experience-how-estrella-brought-impact-plus-life-across-three-uk-festivals
4. NatWest – A Nationwide Graduate Recruitment Tour
Product used: Gallery Plus — https://www.theeventsstructure.com/products/customised-containers/gallery-plus
NatWest took their graduate campaign on the road with a Gallery Plus unit travelling to Glasgow, Edinburgh, Warwick, and London:
- Flexible interior for workshops
- Comfortable, weather-ready space
- Consistent brand experience across multiple locations
A mobile showroom activation showing how one adaptable structure can deliver impact at scale.
3. STIGA – A Multi-Container Showcase at GroundsFest
Product used: Statement Plus — https://www.theeventsstructure.com/products/customised-containers/statement-plus
Five containers. One unforgettable activation.
- Raised upper deck
- Stacked branding tower
- Open-air terrace
Part broadcast hub, part brand platform — a striking example of modular event structures in action. Experiential marketing examples like this show scale, creativity, and presence all in one.
2. Zach Bryan – A Bold, Minimalist Pop-Up That Let the Brand Speak
Product used: Gallery Plus — https://www.theeventsstructure.com/products/customised-containers/gallery-plus
Two exclusive pop-up stores at The Square, Westfield London:
- Sleek, stripped-back design
- Limited edition merchandise
- Retail-ready structure built for fast deployment and high footfall
Sometimes simplicity is the standout — a minimalist, high-impact experiential marketing example leveraging shipping container conversions.
1. Magnum – A Two-Level Taste Experience at All Points East
Product used: Impact Premium — https://www.theeventsstructure.com/products/customised-containers/impact-premium
Over the August Bank Holiday weekend, Magnum delivered a festival moment as indulgent as the brand itself:
- Swirl-wrapped exterior inspired by Magnum’s iconic product
- Relaxed upper-level chill-out zone
- Ice cream giveaways on the ground floor
- Lightning-fast overnight installation
The result? A sensory, high-impact experiential marketing example that captivated festival-goers from the moment the gates opened.
Bringing Big Ideas to Life — One Structure at a Time
From modular builds and shipping container conversions to mobile showrooms, every activation on this list demonstrates the craft, creativity, and collaboration behind immersive brand experiences.
If you’re planning your 2026 calendar, we’d love to help you shape it.
Contact us to discuss your next activation — and let’s build something unforgettable together.
https://www.theeventsstructure.com/contact