MyFitnessPal popped up in Kings Cross, London, with The Weight Modern: Museum of Dismal Diets on 16th January 2025, a date thought to be when most people give up their New Year's resolutions.
The pop-up exhibition was showcased in our Expandable Vista mobile showroom and aimed to showcase the impact of restrictive diets on fitness goals while promoting realistic and sustainable approaches to health and wellness.
The exhibition offered a unique, lighthearted outlook on diets, showcasing fads such as the Arsenic diet, an eighteenth- and nineteenth-century fad said to speed up people's metabolism, the Baby Food diet, where you only eat purees designed for toothless babies and the latest viral TikTok diet, the Dog Food diet.
The pop-up exhibition using the mobile showroom Expandable Vista shined light on the brand and how MyFitnessPal is one of the most sustainable and enjoyable ways to track your food and fuel your body without restriction.
A flexible space designed for impactful brand activations
The exhibition was delivered using our mobile showroom Expandable Vista and was branded externally and internally to grab attention and complement the campaign.
The mobile showroom boasts glass bi-fold doors on the front of the framework that can open completely to reveal the event space, providing the perfect stage to showcase your brand and latest innovations.
With a unique hydraulic demount system, the Expandable Vista requires a set-up time of just 15 minutes, allowing for tight roadshow schedules to be met with longer interaction time with customers on location.
The mobile showroom holds a capacity of up to 50 guests and with step-free access to cater for all guests, Expandable Vista delivers the perfect experiential space for an array of marketing activities.
Book your mobile showroom for 2025 and beyond
Our mobile showrooms are incredibly popular with forward-thinking brands that are looking for a contemporary method for delivering their brand message. Our Expandable Vista and Expandable Panoramic are booked for 2025. At The Events Structure, we have a range of mobile showrooms and exhibition trailers to suit all project requirements available to hire.
To enquire about a mobile showroom, exhibition trailer or temporary event structure, please contact The Events Structure today on 0161 821 1010.