With 2019 coming to an end and we begin turning our attention to 2020, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite 15 activations and instalments of 2019.
1. Scottish Widows B2B and B2C roadshow tour
On Saturday, 31st August, our Warrior roadshow truck set-off on a four-week B2B and B2C tour of the UK with Scottish Widows, giving free pension guidance and ice cream to the people of London, Bristol, Birmingham, Southampton, Cardiff, Liverpool, Glasgow and Manchester.
During the week, Scottish Widows travelled to different workplaces to share advice to employees on managing their workplace pension and plans for retirement. Saturday and Sunday, Scottish Widows positioned themselves on UK high streets, giving useful information on individual pensions and retirement to people of the community.
2. Co-Op vending machine festival activation
In 2019, we worked with Co-Op Food at the Royal Highland Show 18-21 June and Royal Welsh Show 22-25 to help deliver their "Festival of Farming" activation. Using two Gallery Plus and one Impact Plus event shipping containers, the activation highlighted the company's commitment to sustainable farming and producing local food, and received a great response, winning Best Commercial Trade Stand at the Royal Welsh Show.
However, second on our list of top brand activation of 2019 was our third instalment for Co-Op Food. Using a Gallery Plus event shipping container, Co-Op created a vending machine activation for festivalgoers at Reading festival. The first of its kind, the pop-up featured two chilled meal deal vending machines and did not require staff manning.
3. Yorkshire Water custom-build escape room
As part of their Unblocktober October campaign, Yorkshire Water toured York with their custom-build "Unblock Against the Clock" shipping container activation in a bid to reduce the number of blockages in sewers. Users had to solve clues against the clock to escape the activation and win.
The custom-built escape room was made using two entry-level 20' ISO shipping containers on top of one another. Alongside an external staircase, the custom-build featured an internal slide going from the top container to the bottom.
4. The Dr Martens brand experience at Field Day
In Summer 2019, long-standing client of The Events Structure, Dr Martens brought their DM Boot Room and immersive brand experience to The Drumsheds in London for the two-day festival Field Day.
The DM Boot Room consisted of three event shipping containers. Central was a Gallery container providing a stage for artists to perform. Another Gallery and an Impact container were placed on either side and housed immersive brand experiences for festivalgoers to partake and learn about the brand's rich music heritage in a fun and engaging way.
5. Cricket match day entertainment
2019 was an exciting year for cricket fans and The Events Structure who worked on two cricket tournaments, supplying the 2019 Cricket World Cup and 2019 Vitality T20 Blast with event shipping containers for their hosted pre-match entertainment.
Two Studio and two Impact Premium event containers labelled "The World Stage" were supplied to the Cricket World Cup and one Impact Premium labelled "Music Stage" to Vitality T20 Blast. All event containers were used to welcome fans with live entertainment and create a buzz before each match.
6. Montblanc pop-up store and play zone
At the 2019 Goodwood Festival of Speed, Montblanc hosted a pop-up store and experiential activation using our Statement event shipping container cluster. The activation allowed attendees to view, purchase and learn about their latest timepiece collection inspired by the performance and spirit of motor racing.
One of the shipping containers featured the store, the other a branded play zone where attendees could learn about the collection by competing in a video racing game tournament.
7. Germany of Wines pop-up container bar
Utilising two Gallery event shipping containers, Wines of Germany brought their travelling Berlin Bar with eclectic line-up wines to Henham Park in Suffolk 18-21st July 2019 for Latitude Festival.
Inspired by Berlin Wall graffiti, Wines of Germany's pop-up Berlin Bar was constructed using two adjoined Gallery event shipping containers. One container made up the tasting area, the other the pay counter. Outside the bar were a gazebo and outdoor seating area.
8. Pop-up skin clinic for Boots No7
Earlier this year, one of our Gallery Plus event shipping containers had a clinical makeover as it was turned into a pop-up "Your Skin Clinic" for renown cosmetic brand Boots No7, emerging at three popular UK shopping destinations in just three days.
The pop-up skin clinic was at Covent Garden in London Wednesday 10th, Bullring Shopping Centre in Birmingham Thursday 11th and Clayton Square Liverpool Friday 12th. Through strategic planning, rapid delivery and overnight development, The Events Structure seamlessly delivered the event.
9. Gardner Denver Champion AirTech promotional tour
In May 2019, our self-drive Ranger promotional vehicle toured around the UK and France with Gardner Denver to promote the Champion AirTech latest range of air compressors and downstream equipment.
The tour allowed Gardner Denver to bring their product to the customer, giving them a chance to see the compressor in person and ask representatives any questions before making a purchase. Graphic wrapped and branded, the self-drive exhibition unit vehicle looked incredibly impressive in transit and while travelling.
10. NOW TV brand awareness activation
When NOW TV presented Three Friday Nights at Goodwood Racecourse in June, the on-demand streaming service used our Studio Premium event shipping container to promote their contract-free TV passes to "keep the good times going" after the event.
To commemorate the event, the shipping container featured a photo booth that allowed visitors to take branded 3D gifs in front of a Goodwin Racecourse mock-up using an array of horse racing props. The brand awareness activation was hugely popular, with over 700 people sharing the moment on social media, reaching over 23,000 people.
11. Huawei bonfire night activation at Battersea Park
Huawei partnered with Wandsworth Council for this year's Battersea Park annual bonfire night fireworks display to launch the latest Nova 5T handset. As part of the celebrations, Huawei hosted a VIP area using two Impact Premium event shipping containers.
The VIP area provided a bar and seating area for invited guests, as well as a viewing deck for incredible views of the fireworks display. The containers were fully customised and branded with graphics advertising the Nova 5T handset for maximum impact.
12. BOSS promotional activation at ArcTanGent
The award-winning three-day independent festival ArcTanGent returned to Bristol in 2019 for the seventh year running. Partaking at the event was BOSS who utilised an Impact event shipping container for their activation.
Painted black and fully branded, the activation demanded attention. Inside artists put the world-famous compact pedal to use in their live performances. The upper deck provided a viewing deck for customers.
13. Shipping container backdrop for Google Next UK
In November 2019, we took seven white 20' event shipping containers to ExCeL, London for Google's annual Cloud Next UK developer event for a two-day global exhibition of inspiration, innovation and education.
The seven shipping containers built up and separated the conference area from the rest of the event, centralising the stage for featured talks. Like the Google search engine itself, the conference area had a clean and minimal appearance with usability being at the forefront of the design.
14. Pop-up dog café for Vets4Pets
Friday 13th is unlucky for some, but not the dog owners and their canines who visited the Vets4Pets pop-up dog café in Victoria Park, London, on 13th September while on their daily routine walk.
Utilising a Gallery Plus event shipping container fully branded with a French eatery interior, the pop-up dog café aimed to "Take Lungworm Off the Menu" by educating dog walkers on the parasite following an outbreak of reported cases in the UK. Dog treats were also handed out for visitors.
15. Ray-Ban backstage VIP pop-up store
This year, Ray-Ban, a long-standing client of The Events Structure, hosted their own Ray-Ban Studios X-Stage at All Points East festival in London's Victoria Park.
Backstage the Ray-Ban stage, Ray-Ban hosted a pop-up store using our Studio event shipping container where VIPs could get their hands on a pair of limited-edition sunglasses. Jeremy Irvine, Isaac Hempstead-Wright and Jamie Dornan were just a few of the celebrities pictured outside the shipping container pop-up store.
2019 was an incredible year for brand activations and events, and we're looking forward to what 2020 will bring. If you have an event planned for 2020 and require a roadshow truck, event shipping container or self-drive promotional vehicle, get in touch with The Events Structure today on 0161 821 1010.