Roadshow trailers are becoming increasingly popular, gaining momentum as the go-to tactic to elevate a brand's overall events marketing strategy. Often used for a roadshow series conducted in a handful of locations, roadshow trailers allow B2B and B2C businesses to go directly to their audience and raise awareness in an in-person, interactive format.
A roadshow series consists of multiple day or half-day events across numerous cities and towns with the goal of reaching the target audience in different locations. This event marketing strategy allows businesses to interact and engage with audiences they may not have been able to reach due to travel restrictions.
Looking to take your business and communications on the road with a roadshow trailer in 2020? Here are four different roadshow tours for inspiration and to help drive you to business success:
Awareness Roadshow Tours
When launching a new brand, campaign or product, there’s no better method than taking it directly to your audience to educate your audience and generate awareness.
With independent power supply and large areas for internal and external graphics as standard, with most larger models featuring an audio/visual system, and kitchen and storing facilities, roadshow trailers have everything on board to ensure your awareness tour is a success.
Product Training Tours
When launching a new product or service, making sure your sales staff and distributors are trained and engaged in the brand is a necessity. For many businesses, making sure customers are trained on the latest product or services is of high importance too.
Roadshow trailers are ideal for product training events as not only can you take your brand directly to your audience over multiple locations, attendees can learn hands-on while asking questions in an intimate setting that other events such as conferences may not allow.
Recruitment Roadshow Tours
Over recent years, employee expectations have changed. Whether you're looking for specific skill sets or to mass hire for a new department, engaging potential candidates and highlighting your brand values is essential.
A roadshow trailer and recruitment tour allow you to head directly to potential candidates and attract the best talent. Recruiters can engage with candidates before the interview process and explain job vacancies in a way traditional recruitment tactics cannot.
Experiential Marketing Tours
In an increasingly digitalised world, experiential marketing roadshow tours help businesses connect and engage with their customers in the real-world.
With everything on board to create a fully immersive environment, roadshow trailers and experiential marketing go hand-in-hand. By taking your experiential marketing campaign on the road, you can reach a much wider audience, resulting in more social media coverage and a better ROI.
From self-drive promotional vehicles to roadshow trailers and trucks, we have a range of solutions to help dive you to roadshow success. For more information on roadshow trailers, contact The Events Structure today on 0161 821 1010 or download our 2020 events structure brochure.