For the last nine years, Coca-Cola Christmas trucks have toured the UK and Europe spreading festive cheer over the holiday season. Coupled with the Coca-Cola yearly designated driver campaign where nominated drivers can claim a free soft drink on their Christmas night out, Coca-Cola continues to position themselves as the go-to refreshment over Christmas.
Marketing is about positioning your brand to drive awareness and positioning is about differentiation. Differentiating your brand from your competition in a way that's relevant to your audience is a competitive advantage that applies to all aspects of marketing, including event marketing.
However, with the continual introduction of new brands creating new competition, differentiating your brand and standing out at events is becoming increasingly more difficult.
Stand out at events with Customised Containers
Customised containers are a standout, unique and contemporary event structure that can help differentiate your brand at events while generating brand awareness and attracting new audiences.
Compared to other event structures such as tents, customised containers have an impressive stance and inviting layout. Impressive on location and in transit, customised containers help you stand out from the competition and are fully customisable and adaptable for all event and campaign types including experiential marketing, mobile retail and product demonstrations.
Customised containers are flexible in space and thanks to their standard structure, can be stacked on top of one another a larger, reimagined event space. Customised containers are fully customisable to fit your brand's aesthetics through colour, graphics, fabrication, modification and overall purpose. With customised containers, the sky's the limit when it comes to creativity, allowing your brand to differentiate and stand out at any event.
Further, their portability allows you to take your brand on the road and directly to your audience. Customised containers raise awareness and stand out on the go and provide added value to your customers and prospects.
To see why more and more brands are using customised containers as retail units, brand experience stations and pop-up venues, contact 0161 821 1010. We have a range of event shipping container solutions to fit the specific requirements of your brand and events.