Much of marketing depends heavily on consumer consumption. Businesses hope the number of people visiting their website, reading their press releases, watching their promotional videos and consuming their content will engage with their marketing and turn into customers.
But with so many businesses out there pushing content, customers are left feeling overwhelmed and often turn off from marketing content. That's why more and more brands are turning to Event Trailers and experiential marketing roadshow tours, to cut through the noise and stand out.
Experiential marketing roadshows go far beyond creating content for consumption. Instead of hoping for consumers to engage, experiential marketing roadshows create an immersive brand experience that influences engagement and interactions, leaving participants with something incredible to remember and share with their friends.
Unlike one-off experiential events and activations, experiential marketing roadshow tours consist of multiple days or half-day events across numerous cities and towns, reaching a much wider audience, generating more social media posts and a better ROI.
One of the biggest marketing trends of 2019 with no sign of slowing down, there's no better time to take your experiential marketing on the road with an Event Trailers. Here are five benefits to an experiential marketing roadshow tour with an event trailer:
1. They're effective
One of the main reasons event trailers for experiential marketing tours are more popular than ever is that they generate results. A survey by EventTrack found almost 80 per cent of businesses investing in event trailers for experiential marketing roadshows saw an investment of 3:1 or more, and 16 per cent realised an ROI of 20:1 or more.
The same survey also showed that experiential marketing tours can lead directly to sales and leads. Seventy-nine per cent of the companies surveyed said experiential marketing tours and events directly helped increased sales. Further, seventy-four per cent of consumers surveyed said they were more likely to purchase a company’s products or services after attending an experiential marketing roadshow event.
2. They create more stronger customer bonds
Experiential marketing roadshow events generate authentic brand awareness through non-traditional marketing methods. Through immersive brand experiences that grab attention, participants get to know your brand through their senses, creating stronger customer bonds based on emotion.
As experiential marketing roadshows with event trailers consist of multiple events and locations, brands can reach a much wider audience, generating greater brand awareness and stronger customer bonds than a one-off experiential marketing event would achieve.
3. They allow brands to directly interact with target audience
As much marketing is consumption-based, consumers tend to digitally interact with brands through email, a website or social media. By meeting consumers face-to-face with an event trailer experiential marketing tour, you can directly interact with your target audience and begin forging real customer connections.
As event trailers are a proven effective tool for generating brand awareness on the road and location, an experiential marketing roadshow tour is likely to cement your brand's place in your target audience’s mind, leading to increased word-of-mouth advertising and future sales.
4. They allow brands to micro-target specific audiences
Prospects are more receptive to marketing messages when they're engaged in your brand. An experiential marketing roadshow tour helps engage prospects and turn consumers into customers.
Are you looking to educate millennials about your products? Or perhaps get retirees to buy from your company's services? An event trailer will allow you to go directly to your target market, whether that be multiple university campuses or retirement homes.
Further, with experiential marketing roadshow tours, you can create content that is simultaneously tailored to each location while maintaining a unifying message, helping your marketing resonate with different audiences at each roadshow stop.
5. They generate better social media coverage and online reach
Social media has become a vital part in most aspects of marketing, and experiential marketing tours has made social an even more powerful tool. Brand experiences capitalise on the ways people use social channels, encouraging participants to capture and share their experiences with their online networks, expanding the online reach of the experiential marketing campaign.
Experiential marketing roadshow tours allow you to reach more people across different locations, consequently, generating more content and social media coverage, a higher reach and engagement.
With everything on board to create a fully immersive environment, Event Trailers and experiential marketing roadshow tours go hand-in-hand. At The Events Structure, we have a range of Event Trailers and Promotional Vehicles available to suit all experiential marketing roadshow tours. For more information, call (0161) 821 1010.