German automobile manufacturer Opel is the latest car automaker to showcase their latest Corsa vehicle beyond the traditional car dealership, using our Pursuit mobile showroom as a pop-up car showroom and dealership.
As part of their latest 360-degree campaign, "The Normal Ones", that embraces everyday heroes, Opel toured Germany using our Pursuit Mobile Showroom as a pop-up car showroom, inviting everyone to take a look at their latest Opel Corsa vehicle and become part of the "most normal movement in Germany".
Targeted at the "ordinary people who are the real heroes of everyday life", the new Opel Corsa is approachable, inspiring and accessible for all. The sixth generation of the bestselling small car, the new Opel Corsa is "ingeniously normal with top technologies, efficiency, comfort and lots of driving pleasure".
Embracing the characteristics of the car and in line with the roadshow campaign, the pop-up car showroom utilising our Pursuit mobile showroom toured Germany, allowing visitors the chance to get close to the Opel Corsa and the opportunity to test drive the vehicle.
In addition to the Opel Corsa was the new all-electric Opel GT X Experimental vehicle on display. The innovative vehicle demonstrated the vision for the future path of the brand, electric.
Onboard the pop-up car showroom and alongside the two vehicles was the Opel kiosk where visitors could talk to brand representatives, discover important news and grab a refreshment drink or bite to eat. There was also a special treat for football fans who had a chance of winning two VIP tickets for a game by Borussia Dortmund in Signal Iduna Park.
Mobile showrooms allow automaker brands to take the car buying experience directly to their target audience and let would-be customers explore their latest models in a more relaxed and welcoming environment without the sale pressures typically associated with a car dealership.
The beauty of mobile showrooms like Pursuit is that they can be transported easily and activated almost anywhere, making touring the UK and Europe effortless.
If you're looking to hire a mobile showroom or looking for more information on using a mobile showroom as a pop-up car showroom and dealership, explore our mobile showroom fleet today or contact The Events Structure team on (0161) 821 1010.