On Sunday, 23rd February, The Events Structure headed to Twickenham Stadium, London for the highly anticipated Guinness Six Nations Rugby match between England and Ireland.
In a breath-taking performance, England done the double over and dashed all Irish hopes of a Triple Crown with a dominant 24-12 victory over the visitors. Proving to be just as impressive as the match itself, was our Gallery Plus event shipping container conversion, used by Canterbury.
The Events Structure was called in by creative communications agency Gung Ho, working on behalf of their client Canterbury to provide the activation area for their Six Nations Twickenham activation.
Our 20' shipping container conversion Gallery Plus was transformed to look like a typical rugby changing room, where all important decisions are made. Alongside imitated lockers, the latest Canterbury rugby kits hung.
The pop-up brand activation was in the fan-zone area and proved to be incredibly popular with rugby fans, with many stopping to take a picture in the mock-up locker room and purchase a piece of rugby kit online through the brand representative's i-Pads. The brand activation was a great way to drive brand awareness, build customer loyalty and increase sales.
The Gallery Plus event shipping container conversion for Canterbury is scheduled to reappear at Twickenham Stadium for the Guinness Six Nations Rugby match between England and Wales this weekend, on Saturday, 8th March.
Gallery Plus is a contemporary way to exhibit your brand and leave a lasting impression on customers. The 20' upcycled ISO shipping container conversion is robust in design and build, helping deliver a huge onsite presence in all weathers and during transit.
The Gallery Plus shipping container conversion provides a dynamic environment ideal for pop-up instalments and a range of different applications including experimental, retailing, catering and hospitality applications.