This year, Co-Op Food headed to the Royal Highland Show in Edinburgh 18th-21st June and the Royal Welsh Show in Wales 22nd-25th July with their "Festival of Farming" brand activation, highlighting the company's commitment to producing local food and sustainable farming.
Complete with event shipping containers, hammocks, a viewing deck and DJ, the Co-Op Food Festival of Farming brand activation brought the festival feel to the experience. Offering something for all ages, visitors could enjoy barbecue food and flavoured milkshakes, play children's games and win giveaways, and have their picture taken in the farming photo booth.
The brainchild of events and production company Fresh Group, the activation utilised two Galley Plus and one Impact Plus event shipping containers. The immersive brand activation received a great response, winning Best Commercial Trade Stand at the Royal Welsh Show.
Rather than delivering a run-of-the-mill food stall or presentation area discussing their local food efforts and sustainable farming, Co-Op Food exceeded expectations by creating an immersive brand activation.
For your event to be a success, like Co-Op Food, you need to exceed expectations and offer something exciting and memorable. By creating a pleasant and engaging experience, you will stand out and have a competitive edge and customers will recommend your brand.
Our range of event shipping containers are fully customisable and provide a flexible space to present your brand differently and stand out. They are ideal for experiential marketing and activities.
Our event containers have been used for an array of different events, including a pop-up bar for the Wines of Germany, a photography darkroom for Huawei, a pop-up store and games room for Montblanc, and a music stage for Dr Martens.
We have an array of different event shipping containers available for short- and long-term hire, we will have a solution for you and your next event. For more information, contact The Events Structure today on 0161 821 1010.