Our long-standing client Ray-Ban may be best known for their range of iconic sunglasses, but over recent years, the brand has become fully embedded in the international communities of visionaries in the music, fashion and art industries.
This year, Ray-Ban has been focusing in on music festivals and as part of this fixation, the fashion brand curated a line-up for their own Ray-Ban Studios X-Stage at All Points East festival in London's Victoria Park and released a limited-edition version of their legendary Wayfarer silhouette sunglasses.
With crystal clear frames and light-responsive evolve lenses which adapt as the sun sets and night falls, the collection was limited to 1000 pairs and stamped with an All Points East logo to ensure the event remains at the forefront of people's minds.
Backstage the Ray-Ban Studios X-Stage was our Ray-Ban branded Studio events shipping container lined with limited-edition All Points East sunglasses, where invited VIPs could get their hands on a pair.
Mamma Mia! Here We Go Again actor Jeremy Irvine, Game of Thrones star Isaac Hempstead-Wright and Jamie Dornan who portrays Christian Grey in the Fifty Shades franchise, were just a few of the celebrities pictured wearing the limited-edition sunglasses outside the VIP shipping container pop-up event.
Constructed using an upcycled 20' side opening ISO container, our Studio event shipping container provides a highly dynamic experiential environment ideal for creating a contemporary pop-up store or event. Designed and crafted to your needs, Studio is a popular choice for retail brands as it versatile and offers a unique space and a superb branding opportunity.
With a build time of just 1 hour with 1 person, the Studio event shipping container has a flexible configuration that allows you to take your store or event on the road and capitalise on sales at festivals, seasonal markets and events.
Studio allows you to put your products directly in front of your customers, giving customers a unique opportunity to interact with products while connecting with your brand in a more meaningful way.
If you’re looking for a portable and temporary structure for a pop-up store or to use at your next event, please contact The Events Structure team today on 0161 821 1010.