Three Days, Three Locations, One Container

Last week, a renown cosmetic brand utilised our Gallery Plus shipping container in their latest UK brand activation marketing tour, advertising their latest line of health and beauty products.

The brand activation was scheduled to be at Covent Garden in London on Wednesday 10th, Bullring Shopping Centre in Birmingham and Clayton Square in Liverpool Friday 12th. And to target all types of consumers, the event was to run during peak hours each day.

With tight deadlines between locations, for the brand activation to be labelled a success, everything came down to logistics and seamless production. The Events Structure worked around the clock, clocking over 500 miles, to transport the event shipping container between locations, allowing for overnight installation to ensure the pop-up was ready 8am sharp at each destination.

Through strategic planning, rapid delivery and overnight development, The Events Structure seamlessly delivered the event and are delighted to label the brand activation marketing tour a success.

The 20' upcycled converted shipping container provided the perfect environment for the cosmetics brand to target and engage consumers while showcasing their latest line of health and beauty products outside three popular shopping destinations close to the brand’s flagship stores.

Designed, converted and fitted out to the highest level of specification, our bespoke, branded shipping containers provide a unique and engaging way to exhibit your brand and provide a great solution for pop-up marketing promotions tours.

The 20' upcycled containers are robust in design and build, delivering a huge onsite presence in all weathers and during transit. Fully customisable to include secure access control, our shipping containers come with a range of facilities, including lighting and power distribution.

If you’re looking for a converted shipping container or other portable event solution for your pop-up marketing promotions tour, get in touch with The Events Structure today on 0161 821 1010.