Many consider German wines to be undergoing a renaissance in the UK with sales continuing to increase. More and more consumers, particularly from younger generations, are getting behind German wine, especially since styles have evolved to suit today’s drier palates.
Wines of Germany is the UK marketing arm of the Deutsches Weininstitut, a company whose aim is to create greater awareness of German wine in the UK with trade, press and consumers through events, tastings and media liaison.
As part of their awareness campaign, Wines of Germany brought their travelling wine bar to Henham Park in Suffolk for Latitude Festival, 18-21st July 2019. A vibrant music festival with George Ezra, Stereophonics and Lana Del Rey headlining this year, Latitude attracts a crowd of 35,000, mostly aged 18-25, providing the perfect backdrop for Wines of Germany.
Inspired by Berlin Wall graffiti, Wines of Germany’s Berlin Bar was constructed using two customized Gallery event shipping containers. One event container made up the tasting area, the other a pay counter. Outside the event shipping containers was a gazebo and an outdoor seating area.
Amidst the background music of live acts, Wines of Germany had an eclectic line-up of wines available that were a hit with festival-goers wanting to soak up the sunshine with a glass of chilled crisp German Riesling.
Gallery is our most popular event shipping container due to its versatility. The entry level 20’ upcycled shipping container opens to the front through a sophisticated roller door system, to reveal a large internal area ideal for activities such as wine tasting.
With full disabled access available on request, the Gallery event shipping container is perfect for targeting and engaging all customer types. The Gallery event container has an external 32-amp mains input that can be powered from the onsite mains power connection, ideal for keeping drinks cool.
For more information on our Gallery event shipping container, contact us today on 0161 821 1010. We have limited availability for the remainder of the year.