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In today’s marketing world, it’s becoming more and more important for businesses to design strategies with customer behaviour in mind. From the increased brand presence to the proactive marketing strategy, we’re explaining why exhibition units can improve a brand’s sales revenue.

There are even more opportunities for anyone looking for a flexible and affordable exhibition unit following the expansion of our Ranger Self Drive fleet.

With research showing that experiential marketing campaigns are on the rise, here's why it’s time to take one of our exhibition trailers on the road this year:

Events are changing the B2C and B2B marketing games, as dynamic displays and interactive elements breathe new life into the world of advertising - and your business could be the next to benefit from the experiential effect.

With a fleet of 40 exhibition trailers in transit, we’re looking at what lessons we can learn from the world’s biggest roadshow, Le Tour de France.

With much of the B2B events industry dominated by either highly corporate and traditional affairs, many businesses are seeking success by turning to alternative approaches when it comes to their event marketing activities.

Every event marketer knows that audience engagement is key to a successful event or exhibition and there’s plenty of talk about engagement on the event marketing circuit - however, it's just a buzzword unless you have a plan.

Event marketing is all about creating a presence which resonates with your audience - leaving them with a lasting positive impression of your brand which is strong enough to develop them into a potential lead.

With ever-increasing pressure on businesses to operate ethically, many organisations are applying a green marketing strategy to their events.

Event marketing covers a broad range of marketing activities, whether you're on a promotional tour, targeting a specific event or pitching to a business. Here we share our top event marketing advice and road show tips for success: