News

With a fleet of 40 exhibition trailers in transit, we’re looking at what lessons we can learn from the world’s biggest roadshow, Le Tour de France.

With much of the B2B events industry dominated by either highly corporate and traditional affairs, many businesses are seeking success by turning to alternative approaches when it comes to their event marketing activities.

Every event marketer knows that audience engagement is key to a successful event or exhibition and there’s plenty of talk about engagement on the event marketing circuit - however, it's just a buzzword unless you have a plan.

Event marketing is all about creating a presence which resonates with your audience - leaving them with a lasting positive impression of your brand which is strong enough to develop them into a potential lead.

With ever-increasing pressure on businesses to operate ethically, many organisations are applying a green marketing strategy to their events.

Event marketing covers a broad range of marketing activities, whether you're on a promotional tour, targeting a specific event or pitching to a business. Here we share our top event marketing advice and road show tips for success:

There are numerous benefits to be had when taking your business on the road. In this article, we look at the most common mistakes event marketers make, when taking their business on the road, and how to avoid them.

Event marketing is a notoriously competitive space, with numerous vendors attending trade shows and fighting for the customer’s attention. Here’s why mobile exhibitions provide the ultimate event marketing resource:

We have added an exciting new exhibition unit to our extensive fleet; a truly unique concept, the state-of-the-art Pursuit is a 13.6m demountable exhibition unit that creates a spacious ground level mobile pavilion.