News

Pop-up retail now contributes £2.3 billion to the UK economy, increasing at a much faster rate than first predicted. Pop-up stores are now increasingly popular and provide retailers with a number of benefits.

Following a successful 2015 at The Events Structure we have added to our fleet an exciting new exhibition unit to deliver addition roadshow trailer; introducing, Momentum, a highly impressive roadshow truck.

Making a splash in your sector is no easy feat, requiring not only a concrete strategy for success but an innovative approach to every marketing activity you undertake. Experiential marketing brings with it a number of unique business benefits:

Our latest roadshow truck addition, Vanquish a highly flexible 13.4 metre exhibition unit, equally suited to B2B and B2C applications. The exhibition truck has a feeling of openness and accessibility whilst maintaining a strong onsite physical presence.

Bringing a new product to market in the competitive landscape of retail can be a real challenge. In this article, we discuss how employee engagement can greatly help to boost your sales.

According to predictions by Vend, the online POS software provider, more and more web brands will be setting up stores in 2015. However, is bricks and mortar stores the way forward, or should online brands opt for pop-up experiential space?

From guerrilla tactics to exhibition trailer hire, there’s an array of event marketing solutions to choose from - but which one works for you?

We’ve put together some handy tips to ensure that your product launch is successful and your business is projected professionally and effectively.

With a hugely busy summer of sport on the horizon, the team here at The Events Structure has been busy quoting for a wide range of sponsorship activations, both here in the UK and in Europe.

From understanding your target audience to choosing the right exhibition unit, check out our tips on delivering an unforgettable pop-up experience.