News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Whilst there are numerous ways you can market your business and engage with your target audience online, sometimes the best results come from good old face-to-face communication.
Monday, 19 January 2015
Over the years the saturation of conventional media and marketing channels has reduced the effectiveness of traditional media channels.
Thursday, 8 January 2015
Businesses invest in events to attract consumers, but a glaring problem remains: how many people are actually visiting and engaging in the events, and how many are just passing by?
Wednesday, 3 December 2014
Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potential.
Friday, 21 November 2014
Event marketing is continually evolving, and today, we’re looking at how you can update your strategy and ensure that your exhibition trailer stands out. The Events Structure can show you how to stay ahead of the curve:
Friday, 31 October 2014
Maximising the potential of your retail space starts with a design your audience can’t ignore. First impressions are everything, and from self drive units to upcycled shipping containers, we’re helping you to find a space that suits your event.
Tuesday, 28 October 2014
In today’s marketing world, it’s becoming more and more important for businesses to design strategies with customer behaviour in mind. From the increased brand presence to the proactive marketing strategy, we’re explaining why exhibition units can improve a brand’s sales revenue.
Monday, 20 October 2014
There are even more opportunities for anyone looking for a flexible and affordable exhibition unit following the expansion of our Ranger Self Drive fleet.
Wednesday, 15 October 2014
With research showing that experiential marketing campaigns are on the rise, here's why it’s time to take one of our exhibition trailers on the road this year:
Friday, 10 October 2014
Events are changing the B2C and B2B marketing games, as dynamic displays and interactive elements breathe new life into the world of advertising - and your business could be the next to benefit from the experiential effect.
Thursday, 25 September 2014

