News

It is common for businesses to work with a number of different outlets in order to put on their events but is this really necessary? Do you really need a number of separate teams to coordinate each individual event you’re attending?

As we start planning for a new event season we have been experiencing increased demand for more flexible, inspirational, dynamic and exciting communication spaces from our clients.

Recently we have spent some time reading and digesting Event Magazine’s Brand Experience report, which has given us fascinating insight into what brand experiences will look like in 2015 and beyond.

The New Year offers a whole host of new and exciting event industry trends for us to incorporate into our strategies over the next twelve months.

Whilst there are numerous ways you can market your business and engage with your target audience online, sometimes the best results come from good old face-to-face communication.

Over the years the saturation of conventional media and marketing channels has reduced the effectiveness of traditional media channels.

Businesses invest in events to attract consumers, but a glaring problem remains: how many people are actually visiting and engaging in the events, and how many are just passing by?

Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potential.

Event marketing is continually evolving, and today, we’re looking at how you can update your strategy and ensure that your exhibition trailer stands out. The Events Structure can show you how to stay ahead of the curve:

Maximising the potential of your retail space starts with a design your audience can’t ignore. First impressions are everything, and from self drive units to upcycled shipping containers, we’re helping you to find a space that suits your event.