Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potential. When promotional graphics are done right, they can transform your brand, even if you’re working with a tight budget.
Promotional vehicle graphics are an effective form of attention grabbing marketing media where the primary objective is to get your message in front of an audience. By thinking outside the box and pushing the boundaries of standard display advertising, your business can be the focal point of your industry.
Unlike traditional forms of media, exhibition trailers give you the opportunity to connect with your audience, and giving them no choice but to acknowledge and engage with your brand.
Consumers are bombarded with infinite marketing messages every day - through radio, TV, the internet, social media, newspapers and magazines, roadside billboards, buses and even delivery vehicles. Consumers who will take most notice of the messages that are relevant to them and are designed to create impact. Having dynamic and unusual graphics designed for your mobile exhibition unit will certainly make your brand campaign more memorable - but will they remember your company logo or tagline? Combining both eye-catching graphics with a memorable message is your ultimate goal when thinking about your mobile exhibition unit – to make sure the impression you leave is a lasting one.
Ultimately, your roadshow campaign will bring in new prospective customers at ground-level where you’ll be meeting them face-to-face. First impressions count – so no matter whether your goal is to market a new product or service, or maximise brand awareness, your exhibition trailer needs to have impact. You’ll need to engage with your new customers during the event, and make sure you and your brand are remembered once the event is over.
Eye-catching graphic designs take promotional vehicles to the next level, whether it’s on the move between venues, or set up at your event. You can maximise your brand impact and promote your brand both on whilst on site and in transit. Well-designed graphics can attract and engage your audience, while at the same time help to cement your brand in their conscious mind - and leave an impression of high-quality products and services.
Ensuring your promotional vehicle graphics are visually striking and deliver your message while both static and on the move is a skill that specialists designers have perfected over recent years. No matter what your budget, with some clever design input, your graphic treatments can deliver maximum impact without costing the earth. Because consideration is given to the impact of the graphics while the promotional vehicle is also on the move, you’re not just optimising your advertising for when the vehicle is set up at your event. This way, you’re getting twice as much impact for your money.
As exhibition trailers are meant to be noticed from afar as well as up-close, your branding and call to action will be carefully woven into the design so that it’s never lost within the graphic, or too small to be read easily. Your main message will be delivered effectively, and in a way that’s both engaging and memorable.
Approaching your graphic design requirements with an open mind and a willingness to push the boundaries will help you to deliver an innovative, unforgettable brand message. Experiential marketing is about stretching your creativity to design a display that is bigger, bolder and refuses to conform to established design practices – and with the help of the Events Structure, you can achieve just that.
To talk about how our event marketing expertise can help your brand pave the way, give us a call on 0161 821 1010.