This year’s Tour de France concluded with an Italian winner but having spent some time working at this year’s Le Tour, we believe the United Kingdom can be incredibly proud of the strength of its event marketing sector. The efficiency and expertise we saw preparing for this sporting event was sincerely impressive to witness.
The delivery of the early stages of the tour, through Yorkshire and the South East of England, was an admirable example of how the UK embraces great sporting events both as spectators and event marketing professionals.
The scale of the pre-event logistical process was an overwhelming experience, operating as huge roadshows, crossing enormous distances each day, to deliver new experiences to fresh audiences. A fleet of 40 exhibition trailers transit with the tour, acting as studios, team brand centres, medical facilities and mobile anti-doping facilities. This all combines to make Le Tour the biggest roadshow on the planet, dwarfing giant sports roadshows like the F1 Grand Prix scale and moving each and every day for three weeks. Contractors from across the globe work on this illustrious event, with first class delivery from French, German, Belgium and Dutch contractors.
United Kingdom sets a high benchmark for event marketing
The experience has helped inform us that, whilst we can still learn from our continental counterparts, the United Kingdom still sets an incredible benchmark for quality, delivery, creativity and sheer professionalism on the event marketing front, setting a global standard.
The Events Structure combines all of your event marketing needs in one place, providing a wide range of event structures and promotional vehicles to businesses nationwide. Our wealth of experience in the mobile events industry, combined with our fully flexible products, makes us the number one choice for your next event.
There’s no doubt about the commercial and branding benefits of well designed, well deployed event and exhibition spaces, and professional exhibition trailers are the key to event marketing that makes an unforgettable impression. Attend any large scale event and you’ll see a range of impressive temporary and mobile promotions.
As mobile event marketing continues to evolve as an invaluable promotional tool, more and more businesses are embracing the benefits of taking their event marketing on the road – so what are you waiting for?
At the Events Structure, we’re the UK’s largest single source provider of exhibition trailers and self-drive promotional vehicles – and our products have the power to revolutionise your event marketing. For more information, get in touch with The Events Structure on 0161 821 1010.