News

Our latest roadshow truck addition, Vanquish a highly flexible 13.4 metre exhibition unit, equally suited to B2B and B2C applications. The exhibition truck has a feeling of openness and accessibility whilst maintaining a strong onsite physical presence.

Bringing a new product to market in the competitive landscape of retail can be a real challenge. In this article, we discuss how employee engagement can greatly help to boost your sales.

According to predictions by Vend, the online POS software provider, more and more web brands will be setting up stores in 2015. However, is bricks and mortar stores the way forward, or should online brands opt for pop-up experiential space?

From guerrilla tactics to exhibition trailer hire, there’s an array of event marketing solutions to choose from - but which one works for you?

We’ve put together some handy tips to ensure that your product launch is successful and your business is projected professionally and effectively.

With a hugely busy summer of sport on the horizon, the team here at The Events Structure has been busy quoting for a wide range of sponsorship activations, both here in the UK and in Europe.

From understanding your target audience to choosing the right exhibition unit, check out our tips on delivering an unforgettable pop-up experience.

From recent discussions with clients, it has become increasingly obvious that finding the optimal locations for customer engagement is the key priority for most businesses when planning their experiential tour or roadshow.

As British Summer Time arrives, our attention shifts to the busy summer events season. The summer festival calendar is also longer than ever before, with many events taking place from May until well into September.

Over the last few years, we have seen a significant increase in the number of brands running pop up stores and limited timeframe experiences.