Bringing a new product to market in the competitive landscape of retail can be a real challenge. Customers not only need to understand your product but feel excited about it in order to make that all-important purchase. Whilst a quality product is a must, the behaviour of your staff will also have a huge influence on your sales. Here we’ll talk about how employee engagement can greatly help to boost your sales.
Engaged employees generate more sales.
Brand ambassadors
The best way to think about your sales staff is as ambassadors of the brand. If they’re not enthusiastic about your company and your brand and also don’t know your product inside out, how do you expect them to sell it to your customers? This is why investing in employee engagement is so important. The more engaged your employees are, the better they’ll market your products and the more chance you will have of winning over prospective customers.
Good retail staff make all the difference
Sure, consumers are savvier today more than they have ever been and they certainly have plenty of products to choose from but that doesn’t mean you can’t get them on side. Having persuasive and engaging retail staff can really clinch the influencing of consumers’ purchasing decisions.
Whilst some people are naturally great at selling, it’s still imperative for employees to receive a consistency of training in the product range. This will enable employees to become interested in and enthusiastic about your product. Cultivate genuine excitement in your product and you’ll be on the right track for achieving marketing success.
Take the training experience to your team
Something many companies struggle with is getting their sales teams in the same place at the same time. With many sales forces spread around the business in multiple locations, it is a real challenge but there’s a ready answer in the form of a mobile training experience.
Take the training experience to your team by hiring one of our bespoke exhibiton units for mobile training!
Using a roadshow truck for your employee training will provide you with the perfect space to carry out live demonstrations and one to one training. Take a look at some key benefits of this approach below.
Boost confidence in selling product
Unlike a computer-based training program or exam, a live, interactive training experience will engage employees and allow them to get hands-on with your products. Getting to trial and test your product themselves will not only give them greater knowledge of it but make them feel more positive and confident in selling it to others.
Create a memorable experience
Another benefit of a live training experience is that it will be memorable. Employees will find it much easier to learn and remember significant information like product USPs, as they will be able to associate them with their training experience.
Our roadshow trucks provide the ideal event structure for employee engagement sessions.
About our training vehicles
Many of our roadshow trucks offer a generous 70m2 exhibition space, giving you plenty of room to create an interactive training experience for your employees. What’s more is that they are fully mobile so you can hit the road and park your exhibition truck wherever you want to.
If you have staff spread across the business in multiple locations, a roadshow training truck will be ideal, as the experience is taken to them. This will save on the costs of having employees travel to a central location, as well as the cost of putting them up in hotels. It will also prevent you from having to hire a room at a hotel or conference centre, which can save you a significant amount of money.
Of course, there are also time savings to consider. By taking the employee engagement experience to your staff, you can minimise business disruption and make better use of your employees’ time.
All of our roadshow trucks are fully customisable so you can benefit from a truly unique and brand-driven employee training experience.
For more information on our temporary event structures including self-drive units, roadshow trailers, mobile showrooms and customised containers get in touch with The Events Structure team today on 0161 821 1010.