According to predictions by Vend, the online POS software provider, more and more web brands will be setting up bricks and mortar stores in 2015. Recently, a number of online brands have been setting up physical store’s including Birchbox, which now has a shop in New York, as well as Google, Microsoft and eBay. Vend believe this is the start of a new trend that will grow bigger and more powerful as the year goes on.
However in order for these online brands to compete with the established players on the high street, they will need to focus on the experience offered to customers. Online brands can’t simply get away with plonking items on their shelves and expect people to buy them. They need to create a superior shopping experience that excites customers and gives them a reason to buy their products.
Creating a unique shopping experience
Everything from the experiential environment, to the layout of the store and attitude of the staff has an impact on customers’ shopping experience. Brands are required to provide some form of value to the customer, if the experience is to be experiential.
For example the in-store experience must be educational or entertaining. In order to increase customer loyalty and generate more in-store purchases, brands must ensure that customers are going away having had a positive shopping experience. To the brand, the customers will be taking away something far more valuable than even the products they’ve purchased and that something is a great impression.
Self Drive promotional vehicles provide a huge amout of flexibility
Choosing between experiential environments
Here at The Events Structure we firmly believe that when planning any experiential campaign, the environment selected to execute the campaign will have an enormous impact on the experience offered to customers and will go a long way in determining its success.
Brands need to think carefully when choosing between experiential environments to ensure it fits with the experience they are looking to offer and makes the right impression on their target audience. The experiential environment must add value to their campaign and facilitate working to their goals in order for it to be a good match.
Upcycled shipping containers are a popular choice for pop up stores.
Our experiential environments
The Events Structure specialise in providing a wide range of environments suitable for experiential campaigns of all kinds. Whether you are looking for an exhibition unit, exhibition trailer, promotional vehicle or upcycled shipping container, we have the perfect solutions to meet your needs.
Experiential environment considerations
When choosing an experiential environment there are a number of considerations you need to make including:
- Your budget - Experiential environments vary in price, so it is important to set your budget before making a decision. Shop around for quotes to get an idea of the prices you should expect to pay. We can help you find the right experiential environment to suit your budget.
- Will it make a positive impact on your target audience? Before you dive into making a decision, you need to ensure that the environment you choose will make a positive impact on your target audience. Ask yourself, what does the environment say about your business? Is it accessible and appealing to your customers? The Events Structure can help you determine the best experiential environment to engage with your target audience.
- Practicality - It’s essential that the environment you choose is practical for the experiential campaign you are planning. If you need to move from one location to another, you will be better off with a exhibition unit, exhibition trailer or promotional vehicle, whereas if you will be static, an upcycled shipping container will be a flexible and affordable solution.
- Demonstrates products professionally - Finally you need to ensure that the experiential environment you choose is capable of demonstrating your products professionally. It needs to be able to facilitate the experiential experience you are creating and maintain your company’s values.
Customising your experiential environment
One of the key ways you can ensure you offers a unique shopping experience is through the customisation of your experiential environment. All of our solutions are fully customisable, so you can tailor them to feature your branding and deliver the desired experience to customers.
Planning your experiential campaign and environment
The Events Structure has years of experience helping agencies and brands to plan their experiential campaigns. We can help you with everything from choosing the location of your event / experiential campaign, to helping you choose the best temporary structure. Our goal is to work collaboratively with you to help you achieve value and excellent ROI from your campaign.
For more information about event structures and mobile display solutions, please get in touch with the team here at The Events Structure. We specialise in providing businesses with self-drive promotional vehicles, upcycled shipping containers and a huge variety of exhibition trailers options that can bring your campaign to life.
For more information on our temporary event structures including self-drive units, roadshow trailers, mobile showrooms and customised containers get in touch with The Events Structure team today on 0161 821 1010.